NOLEGEIN-Journal of Global Marketing

EVALUATING THE IMPACT OF TOURISM IN GIVING UTTARAKHAND'S VILLAGERS AN EMPLOYMENT

2024-04-23T10:07:51+00:00

This study explores the important problem of unemployment in Uttarakhand, a state known for its mountains covered in snow, hills, and well-known pilgrimage sites. Tourism is the main driver of the region’s economic life and generates plenty of employment for the local population. This research explores at how the COVID-19 epidemic has affected employment prospects in Uttarakhand and looks into ways to find employment in the wake of the pandemic. It also addresses a variety of challenging issues, such as limitations in skill development, health concerns, migration issues, and susceptibility to natural disasters. Considering these challenges, the research highlights Uttarakhand’s attraction as a travel destination and its potential for rebuilding economic growth By providing insights that might guide targeted policy interventions and environmentally friendly development projects, this research seeks to illuminate the intricate relationship between tourism, unemployment, and various other socio-economic concerns in Uttarakhand. This research seeks to educate specific policy responses and support sustainable development initiatives through providing detailed insights. It highlights the complex relationships that exist in Uttarakhand between tourism, unemployment, and other socioeconomic demands. This study aims to provide avenues for utilizing tourism's potential as an employment and economic growth engine while addressing the region's particular difficulties and vulnerabilities through a multidimensional examination

Women's Empowerment and Mindset for Sustainable Economic Development

2024-04-23T10:24:47+00:00

The objective of this study was to evaluate the participation of both Government Organizations (GOs) and Non-Government Organizations (NGOs) in promoting women's empowerment to foster sustainable livelihoods in rural communities. The study involved 240 self-help groups (SHGs) from three regions of the United AP (Telangana, coastal Andhra, and Rayalaseema) and 60 GO and NGO officials from three districts. The majority of respondents were middle-aged, with medium-level farming experience, income, awareness of Non-Renewable Resources (NRR) activities, and small land holding. They also had medium socio-political participation, mass media exposure, information seeking behaviour, and decision-making ability. The study found a positive and significant relationship between awareness of NRM, supportive environment, and participatory management, as well as farming experience, awareness, decision-making ability, working age, and attitude. The study also found a significant association between education levels and the nature of economic activities, but no significant difference was found between GO and NGO promoted women groups. The attitude scale's reliability was also confirmed, with all twenty statements having high internal consistency.

New Education Policy role in Worldwide Financial Trend

2024-04-23T10:12:48+00:00

The New Education Policy (NEP) is a comprehensive framework introduced by governments to transform and revamp educational systems. This abstract explores the potential role of the NEP in shaping global financial trends. Education is a fundamental driver of economic growth and development, and the NEP's impact on education has significant implications for the global financial landscape. The NEP focuses on various aspects, including access, equity, quality, and skill development. By prioritizing access to education for all individuals, regardless of their socio-economic backgrounds, the NEP aims to empower a larger segment of the population with knowledge and skills. This increased access to education can lead to the emergence of a more skilled and productive workforce globally. The NEP places emphasis on quality education, promoting holistic and multidisciplinary learning experiences. Such an approach nurtures creativity, critical thinking, and problem-solving abilities among students. These skills are crucial for adapting to an ever-evolving global economy driven by technological advancements, innovation, and automation. The NEP's emphasis on quality education has the potential to produce a workforce that is better equipped to meet the demands of the modern financial industry. The NEP also recognizes the importance of skill development, promoting vocational education, and integrating industry-relevant training into the curriculum. By aligning education with the needs of the job market, the NEP fosters a skilled workforce that can contribute to economic growth and competitiveness. The development of specialized skills enhances employability and reduces skill gaps, positively impacting the financial trends of nations.

Effects of Product Packaging on Consumer Perception and Intention to Purchase

2024-04-23T10:03:21+00:00

The purpose of this study is to assess how packaging affects customer behavior, namely perception and intention to purchase, and to see how these aspects influence consumer purchasing decisions. This study aims to identify the characteristics that contribute to successful packaging. The target audience of this study is different from Places in PCMC area. To obtain answers, 120 quantitative questions were distributed, and correlation analysis and regression of research results were performed using SPSS software. The study concludes that change is necessary and advantageous for all kinds of businesses. Through the use of these analytical techniques, the study aims to identify complex patterns and correlations that could be present in the data, offering a more profound comprehension of the connections among perception, buy intent, and packaging. The study's main finding emphasizes that, for firms operating in a variety of industries, change is both inevitable and beneficial. The results highlight how crucial it is to modify and advance packaging techniques in order to conform to the ever-changing tastes of consumers, setting up companies for long-term success in a changing market. As a result, this study adds to the body of knowledge on consumer behavior in academia and has application for companies trying to survive in a cutthroat and dynamic marketplace

The Rise of India as a Global Leader: An Analysis of Economic, Cultural, and Diplomatic Strategies

2024-04-23T10:17:50+00:00

Global power politics is a serious game for the countries which think and act big. Having some attributes of these dreaming countries, India belongs to the same nation-group that is continuously trying to increase its ability to get things done as a ``leading power". Running on the track of Vishwa guru this nation has achieved political victories and advanced its national goals by popularizing its unique cultural diplomacy wealth, like diaspora, yoga, Buddhism, etc. Additionally, India's Ministry of External Affairs has chosen to support a soft power matrix in order to successfully expand the nation internationally. This research paper highlights various activities of Government of India that has strengthen its global position. With the help of its rich history, which includes a sizable diaspora, customs like yoga and Buddhism, India has successfully projected its soft power on the international scene. The Ministry of External Affairs has been instrumental in coordinating India's diplomatic efforts, cultivating fruitful outreach programs to enhance the nation's reputation abroad. By means of a diverse range of initiatives that include cultural exchanges, economic alliances, and diplomatic missions, India has solidified its status as a major factor behind the creation of global discourse and policy. This study explores the wide range of initiatives the Indian government has done to strengthen its standing internationally. Through a detailed analysis of India's economic engagements, cultural diplomacy initiatives, and diplomatic methods, it offers valuable insights into the ways in which India has built its influence and become a prominent voice in the global arena.