https://mbajournals.in/index.php/JoGM <p><strong>NOLEGEIN-Journal of Global Marketing </strong>is a peer reviewed journal and provides a platform to discuss new issues in the area of Global strategic marketing planning. The journal also seeks to advance the quality of research by publishing papers introducing or elaborating on Global competitive strategy and Global strategic alliances. It's a biannual journal, started in 2018. </p> MBA Journals (Consortium eLearning Network Pvt Ltd) en-US NOLEGEIN-Journal of Global Marketing 2581-9666 https://mbajournals.in/index.php/JoGM/article/view/1818 <p>This study aims to examine the internal and external factors affecting the growth of Afghanistan’s Gross Domestic Product (GDP). A mixed-method approach, combining quantitative and qualitative techniques, was employed. Data were collected through questionnaires distributed to 91 employees from the Ministry of Economy, the National Statistics and Information Authority, universities professors, and analyzed using SPSS software. The reliability coefficient of the questionnaire, measured by Cronbach’s alpha, was 0.816, indicating good reliability and high confidence. The Friedman test revealed a statistically significant difference in respondents’ views on the impact levels of various factors, with a Chi-square value of 397.776 and a significance level (Sig.) of 0.000 (p &lt; 0.05). Furthermore, this research proposes a conceptual model categorizing internal and external factors into four key dimensions: capacities, internal barriers, opportunities, and external threats. This model offers an analytical and policy-oriented framework for economic growth in the fragile context of Afghanistan. Results indicate that among the examined factors, internal elements, such as increased domestic investment, infrastructure development, skilled human resource enhancement, and strengthening of industrial and agricultural sectors, have the most significant impact on economic growth. Based on the findings, sustainable economic growth requires government focus on developing internal capacities, structural reforms, and private sector support.</p> Abdul Muain Mohammadi Copyright (c) 2026 NOLEGEIN-Journal of Global Marketing 2026-04-06 2026-04-06 9 1