NOLEGEIN-Journal of Global Marketing

The Future of Electric Mobility in India: Insights from Tata Motor’s Journey

Dileep Kumar Mishra, Meghna Jain — Tue, 12 Aug 2025 00:00:00 +0000

This report presents a comprehensive analysis of Tata Motors’ marketing strategy for its Electric Vehicle (EV) segment, focusing on the five-year period from 2020 to 2024. As the global and Indian automotive industries shift toward sustainable mobility, Tata Motors has positioned itself as a pioneer and leader in India’s EV market. The report explores key strategic pillars, including market research and segmentation, product positioning, pricing strategy, promotion and communication tactics, and a digital first approach. It also examines Tata’s focus on dealer training, charging infrastructure, after sales service, CSR initiatives, and the integration of monitoring and feedback systems to ensure continuous improvement. Backed by ad strong commitment to sustainability and ecosystem development, Tata Motors has successfully leveraged its group synergies (with Tata Power, Tata Chemicals, etc.) to offer a holistic EV ownership experience. The company’s EV sales surged from just over 4,000 units in 2020 to nearly 69,000 units by 2023, reflecting rapid adoption and customer trust. This report concludes by emphasizing Tata’s readiness to lead the next phase of electric mobility in India and outlines how its strategic blueprint can serve as a model for future EV market entrants. This report concludes that Tata Motors is well-positioned—both strategically and operationally—to spearhead the next stage of electric mobility in India, even as the market becomes more competitive with the arrival of domestic and international automakers. Capitalizing on its early-mover advantage, diversified product portfolio, strong digital engagement, and integrated ecosystem strategy, the company has established a framework that future EV market entrants can look to as a benchmark. More than just manufacturing vehicles, Tata Motors has reimagined the role of an automobile company in a sustainable era, successfully aligning financial growth with customer-centric innovation and environmental responsibility.

Your Portfolio, Your Passport: Navigating the Global Design Job Market

Kushal Karwa — Tue, 13 May 2025 00:00:00 +0000

The portfolio provides industrial and product design professionals with career opportunities and further professional development in the field of competition. This research discusses the relevance of professional and diverse portfolio building for presenting creativity, technical skills, and problem-solving aptitudes to potential employers. In addition to a gallery of previous works, a portfolio should demonstrate a designer's approach to creating ideas or upgrading designs, as well as the design thinking process that fills a gap between style and usability. Some of the matters discussed pertain to the best practices of portfolio use, the choice of projects to include, the narrative focus, and high visual and presentation quality. This paper has identified the customization trends to the specific requirements of a job and the need to adapt the service to the online environment, which is crucial in differentiating between the providers' capacity providers in this line. Moreover, the paper also looks at various drawbacks that designers encounter, including quality versus quantity, changes in technologies, and updating portfolios to reflect market changes. This paper identifies educational institutions and professional networks as important sources of critique, projects, and mentorship in the portfolio's construction. It is not only for finding the first job but also for a life portfolio, recognition in the specific industry, and interdisciplinary fields. This paper explains how strategic creation and management of a portfolio can help designers in the global job market achieve credibility, innovation, and a long-term career in design.

7 Changes Marketers Should Make Paid Media Marketing In 2025

Ganesh — Tue, 02 Sep 2025 00:00:00 +0000

Paid advertising has been around as long as commerce itself. Ancient Egyptians shared promotional messages and posters on papyrus, and archaeologists have uncovered commercial advertisements in the remnants of Arabia and Pompeii. Throughout the annals of trade, companies have invested in promoting their messages, drawing in more customers, and staying a step ahead of their rivals. However, through the ages, paid advertising has faced challenges as markets transformed and consumers changed. In the contemporary marketplace, paid advertising remains a fundamental aspect of any thriving business marketing agenda, yet it is no longer the straightforward customer acquisition strategy it once was. In the current business climate, organizations that skillfully utilize paid advertising enjoy considerable rewards – high-quality leads, enhanced brand visibility, community engagement, and a distinct advantage over their competitors. Nevertheless, as we will explore later in this article, achieving success in paid advertising is more than simply pouring money aimlessly into paid channels. Success in paid advertising stems from comprehending what it entails, how it functions, when it should be deployed, and with whom to collaborate, all of which we delve into in this guide to paid advertising. That said, as we will uncover in this article, true success in paid advertising requires far more than indiscriminately spending on different channels. With a wide range of platforms—spanning search engines, social media, streaming services, and influencer-driven campaigns—having a well-defined strategy has become essential

Understanding the Consumer Mindset: Key Behavioral Drivers of Patola Apparel Sales in Surendranagar

Maulik Jadav, Indra Meghrajani — Sat, 30 Aug 2025 00:00:00 +0000

Patola, a handwoven silk textile from Surendra Nagar, Gujarat, holds immense cultural and economic significance. This research paper examines the mindset and behavioral factors that impact the sales of patola apparel, specifically single ikat patola sarees, in the region of Surendra Nagar. By examining psychological, social, cultural, and economic factors, the study reveals the underlying motivations that drive consumer preferences. By utilizing a mixed-methods approach that includes surveys, in-depth interviews, and secondary data analysis, the study uncovers the intricate relationship between heritage appeal, quality perception, social status, and modern marketing strategies in influencing sales. The results offer practical guidance for artisans, wholesalers, policymakers, and marketers to improve market visibility, preserve traditional craftsmanship, and expand the reach of patola worldwide. This research adds to the existing body of knowledge on consumer behavior in traditional textile markets and provides a framework for revitalizing heritage crafts in modern markets. The study emphasizes the crucial influence of heritage value, perceived product quality, social status, and innovative marketing approaches on consumer preferences and sales outcomes. It also explores the challenges artisans encounter in maintaining traditional craftsmanship while responding to modern consumer expectations, competitive pricing pressures, and the presence of mass-produced alternatives. The insights gained from this research provide practical guidance for artisans, wholesalers, policymakers, and marketers to improve market visibility, safeguard traditional skills, support sustainable livelihoods, and broaden the global appeal of patola textiles. By adding to the body of knowledge on consumer behavior in heritage and traditional textile markets, the study offers a strategic framework for revitalizing cultural crafts, ensuring heritage preservation, and incorporating traditional artistry into contemporary marketplaces. Overall, the research highlights the complex relationship between cultural conservation, consumer behavior, and marketing strategies in sustaining both the legacy and economic sustainability of patola weaving.

A Thorough Analysis of How Corporate Social Responsibility Affects Consumer Behavior

Anupama Jain — Wed, 20 Aug 2025 00:00:00 +0000

Corporate Social Responsibility (CSR) has transitioned from being a marginal concern to a core element of business strategy, playing a crucial role in shaping consumer attitudes and behaviors. This review draws from a wide range of scholarly work and empirical evidence to explore the effects of CSR activities on consumer perception, buying behavior, brand commitment, and customer advocacy. Through the inclusion of quantitative findings and illustrative case examples, the study examines the complex interplay between CSR and consumer responses, offering valuable guidance for companies seeking to align their practices with the expectations of ethically aware consumers. This comprehensive review brings together a wide array of scholarly research, theoretical models, and empirical evidence to explore the diverse ways in which Corporate Social Responsibility (CSR) influences consumer behavior. It examines how key CSR components – such as sustainability initiatives, fair labor practices, community involvement, and corporate transparency – shape consumer trust, emotional engagement, and long-term loyalty to brands. The study further integrates statistical data and real-world examples to demonstrate how effective CSR strategies can boost consumer interaction and drive business success. By uncovering the psychological and behavioral drivers behind consumer reactions to CSR, the review offers strategic guidance for marketers, business leaders, and policymakers seeking to embed ethical practices within their organizational framework. The analysis highlights the increasing necessity for companies to align their values with those of socially conscious consumers to gain a competitive edge, build a positive brand image, and support long-term, responsible growth in today’s value-driven market landscape

Advancing SDG-13: Implementing SDG-13 Through Policy, Knowledge, and Global Frameworks

Vijayaprasath R, K. Asokan, Sreenidhi.K , Fahimah.A — Thu, 27 Mar 2025 00:00:00 +0000

Goal 13 of the Sustainable Development Agenda (Climate Action) is concerned with the critical global issue of climate change by promoting effective strategies for both mitigation and adaptation. This paper explores climate change's growing consequences on global economies, communities, and environmental systems. We analyze the critical relationship between human-induced greenhouse gas emissions and unprecedented climate events, including extreme sea levels, changing weather patterns, and shifting temperatures. With projections indicating a potential 3°C increase in global average surface temperature during the 21st century, our analysis emphasizes the immediate need for intervention. The study explores current climate trends, evaluates their socio-economic implications, and highlights the importance of prompt action in preventing further environmental degradation. Our findings underscore the necessity of implementing robust climate policies and international cooperation to address these challenges effectively, while considering regional variations in climate impact and adaptation capabilities. Furthermore, we evaluate the efficacy of current climate policies, global accords like the Paris Agreement, and new developments in carbon capture, renewable energy, and sustainable development. In order to expedite climate action, the report emphasizes the critical need for all-encompassing and cooperative activities, including grassroots movements, business sector involvement, and stronger governmental regulations. It emphasizes how crucial it is to develop regional adaptation plans that are suited to particular environmental and socioeconomic circumstances. The effects of climate change will worsen if nothing is done, endangering long-term sustainability and world stability. Our findings urge swift, evidence-based policy changes and enhanced global collaboration to slow down climate change and increase resilience to its negative impacts.