NOLEGEIN-Journal of Global Marketing
https://mbajournals.in/index.php/JoGM
<p><strong>NOLEGEIN-Journal of Global Marketing </strong>is a peer reviewed journal and provides a platform to discuss new issues in the area of Global strategic marketing planning. The journal also seeks to advance the quality of research by publishing papers introducing or elaborating on Global competitive strategy and Global strategic alliances. It's a biannual journal, started in 2018. </p>en-US[email protected] (Journal Manager)[email protected] (Admin)Tue, 08 Aug 2023 10:03:18 +0000OJS 3.3.0.5http://blogs.law.harvard.edu/tech/rss60Study on Customer Fulfilment with the Execution of Customer Retention Strategies with Special Emphasis to Print Media
https://mbajournals.in/index.php/JoGM/article/view/1174
<p><em>Effective communication is crucial for the growth of any organization and is essential for social contact and daily life. Print media is a valuable source of information on the socioeconomic and political landscape, acting as an information and education agency and democratic instrument. It has been crucial during the independence struggle and has become a tool for improving knowledge, overcoming fear, and learning about current events. Customer retention is the ability of a firm or product to maintain customers for a long period of time. A high customer retention rate is linked to the company's services, the value generated by customers, and the reputation it generates. A good relationship between the customer and provider is essential for maintaining or retaining existing customers and preventing them from defecting to other suppliers or organizations for business. In the midst of new media technologies, print media is being impacted by online media consumption. Online media is gaining popularity among news addicts, computer literates, and the young, who see the internet as a genuine source of information. However, online media is not as straight forward as print media due to its tendency to obfuscate and blend material. Print publications are giving way to online publications worldwide, with convenience and time restrictions leading people, particularly the educated, to rely more on online print media due to free access and 24-hour availability.</em></p>Renju Remesh
Copyright (c) 2023 NOLEGEIN-Journal of Global Marketing
https://mbajournals.in/index.php/JoGM/article/view/1174Fri, 29 Dec 2023 00:00:00 +0000Analysis the Role and Significance of Entrepreneurship in Education
https://mbajournals.in/index.php/JoGM/article/view/1292
<p><em>The role and significance of entrepreneurship in education are multifaceted and have a direct impact on the success factors in mobile commerce. In order to educate college students for a particular vocation, entrepreneurial education seeks to develop and promote these qualities in them as well as their ambition, drive, pioneering spirit, and sense of adventure. business venture or plan The development of the strategic skills and resources needed by an entrepreneur is another goal of this education. In recent years, Numerous programs for entrepreneurial training have been held by universities and associated external entities, and these initiatives have steadily drawn notice. The entrepreneurial education not only fosters an entrepreneurial mindset but also enhances self-efficacy, which is positively correlated with entrepreneurial intention This indicates that entrepreneurial education plays a crucial role in shaping the mindset and intention of individuals, which is essential in the context of mobile commerce success factors. Furthermore, the success factors in mobile commerce, such as usability and added value, are directly influenced by the entrepreneurial spirit and drive fostered through education. The shopping experience, which is one of the most important success factors in mobile commerce, is enhanced by the entrepreneurial mindset that seeks to offer added value and create innovative and user-friendly solutions Additionally, the factors affecting mobile commerce adoption, such as behavior, performance, cost, trust, service quality, and working conditions, are positively influenced by the strategic resources and abilities developed through entrepreneurial education In conclusion, the significance of entrepreneurship in education is evident in its influence on the success factors in mobile commerce. Entrepreneurial education plays a pivotal role in shaping mindsets, fostering self-efficacy, and developing the strategic resources and abilities required for success in entrepreneurship, all of which directly impact the success factors in mobile commerce, such as usability, added value, and customer trust. </em></p>Abdul Hakim Noori, Amjad Momand
Copyright (c) 2023 NOLEGEIN-Journal of Global Marketing
https://mbajournals.in/index.php/JoGM/article/view/1292Mon, 19 Feb 2024 00:00:00 +0000A STUDY TO EXAMINE THE CONCERNS AND HARDSHIPS IN THE IMPLEMENTATION OF THE 2020 NATIONAL EDUCATION POLICY
https://mbajournals.in/index.php/JoGM/article/view/1252
<p><em>Education plays a crucial role in unlocking human potential, fostering an inclusive society, and driving national development. Ensuring equitable access to quality education is paramount for India’s continued growth and global prominence in areas such as economic advancement, social justice, scientific, innovation, national integration and cultural preservation. The National Education policy 2020, introduced on July 29, 2020, acknowledges the need to address the shortcomings of the existing education system, rooted in British and Industrial age influences, and presents a comprehensive framework for reform. However, implementing this transformative vision will require a paradigm shift spanning multiple generations of parents, teachers, grandparents and educators. The transition from a predominantly STEM-focused education to the principles outlined in the NEP necessitates training teachers, educators, and administrative staff while also cultivating a pool of inspiring mentors. These efforts are crucial in realizing the ambitious objectives of the policy.</em></p>SREENA V A, Dr.K.Vijaya Venkateswari, Ms. Dhanya C Mathai, Dr. K. Thamarai selvi
Copyright (c) 2023 NOLEGEIN-Journal of Global Marketing
https://mbajournals.in/index.php/JoGM/article/view/1252Sun, 10 Dec 2023 00:00:00 +0000A Study on Employee Attitude towards the role of Intrapreneurship in Organizational Performance
https://mbajournals.in/index.php/JoGM/article/view/1254
<p><em>This research paper delves into the concept of intrapreneurship, the practice of fostering entrepreneurial behaviour within established organizations, and its impact on employees and organizations. By surveying 250 employees from diverse industries in Mumbai and reviewing existing literature, this study seeks to understand current attitudes and perceptions regarding intrapreneurship, identify challenges employees face, assess organizational support, and evaluate the recognition of employee contributions. The findings reveal a positive outlook on intrapreneurship's potential benefits but also highlight significant challenges, including the need for training, resources, and incentives. To unlock the full potential of intrapreneurship, organizations must prioritize training, allocate resources, offer incentives, streamline decision-making, and foster an innovative culture. Future research can explore the direct impact of intrapreneurship on organizational performance and its effects on employee well-being, as well as delve into industry-specific applications and the role of emerging technologies.</em><em> In the future, future studies might dive deeper into the direct influence of intrapreneurship on organizational performance and its complex interplay with employee well-being. In addition, an investigation of industry-specific applications and the increasing role of new technologies in constructing intrapreneurial environments might give useful insights.</em></p>Dr. Kinjal M. Gosai
Copyright (c) 2023 NOLEGEIN-Journal of Global Marketing
https://mbajournals.in/index.php/JoGM/article/view/1254Fri, 29 Dec 2023 00:00:00 +0000