MANASA GADAPA. A/B Testing in HR Technology: Improving User Experience and Decision-Making with Data-Driven Metrics . NOLEGEIN-Journal of Human Resource Management & Development, [S. l.], v. 8, n. 1, p. 1–11, 2024. Disponível em: https://mbajournals.in/index.php/JoHRMD/article/view/1519. Acesso em: 13 oct. 2025.