NOLEGEIN- Journal of Information Technology & Management <p><strong>NOLEGEIN- Journal of Information Technology &amp; Management </strong>is a peer reviewed journal and provides a platform to discuss new issues in the area of Information technology issues for management. The journal also seeks to advance the quality of research by publishing papers introducing or elaborating on Information systems planning and policy &amp; Database Management. It's a biannual journal, started in 2018.</p> MBA Journals (Consortium eLearning Network Pvt Ltd) en-US NOLEGEIN- Journal of Information Technology & Management 2581-6802 Creation of Efficient Communication and Marketing Plans at Aditya Birla Sun Life Insurance Limited <p>The goal of this study is to create an effective marketing communication strategy for Aditya Birla Sun Life Insurance in Jabalpur using integrated marketing communication. This project will prop the patronage in elegant positioning and raising its trademark and adding deals of life insurance programs through operative marketing juggernauts. The insurance sector of India was studied by learning about varieties of insurance and how it works. It aided in understanding about the significant insurance players and their demand size in the insurance sector. Description about the company history, work culture, mission, and vision were discussed. In order to understand and identify the causes of Aditya Birla Sun Life Insurance policies’ poor positioning and sales when compared with those of other insurance companies in India, descriptive research and comparative analysis were used to prepare this study. Primary objectives are achieved in the end of the research.</p> Mr. Samarth Nema Anubha Thakur Copyright (c) 2023 NOLEGEIN- Journal of Information Technology & Management 2023-06-05 2023-06-05 6 1 11 26 Financial Performance Analysis of HCL and Wipro <p>Ratio analysis is a very quick and popular method of doing financial analysis since a long time. In order to properly utilize funds and analyze the company’s financial condition, liquidity, profitability, risk, solvency, efficiency, and operational effectiveness, this analysis is crucial. For shareholders of the company making investment decisions, it also displays a trend or comparison of financial results. In this project, we have chosen two IT sector companies and analyze their performance in the past 5 years. We have chosen Wipro and HCL for this purpose and has conducted the study for the scope of past 5 years. For the past 5 years, Wipro and HCL’s financial sheets and profit and loss accounts were gathered. Then we were required to calculate various financial ratios from the balance sheet for further analysis like operating profit ratio, net profit ratio, current ratio, liquid ratio, stock turnover ratio, and so on. These ratios were crucial data points for evaluating the operation of the businesses. After that, we looked at them to draw conclusions about the businesses’ performance. The line items in the company's financial statements are studied or analysed using ratio analysis. It can be applied to assess a variety of company characteristics, such as profitability, liquidity, solvency, and operational efficiency. Since financial statements are their principal source of information, external analysts are primarily responsible for performing ratio analysis. In order to get crucial information for studying the financial performance of the organization, analysts heavily rely on the current and previous financial statements. The information or data gathered in this way during the study is useful in identifying whether a company’s financial situation is improving or deteriorating.</p> SIDDHANT JAIN Meghna Jain Copyright (c) 2023 NOLEGEIN- Journal of Information Technology & Management 2023-06-12 2023-06-12 6 1 27 35 Online Learning During COVID-19 <p>This study shows the impact of online learning on students’ performance. Overall, 10 students<br />participated in the research using descriptive qualitative analysis as the method of investigation.<br />According to the survey results, 60% of students find online learning interesting, with 75% stating<br />that the online classes are easier than traditional classes. Additionally, 60% of students prepare for<br />the online classes by taking notes or recording the lessons, whereas 40% find online learning to be<br />practical. Also, 70% of students do not feel disturbed by the time of online learning, with 75% stating<br />that it is cheaper than in-person instruction due to the absence of transportation and lunch expenses.<br />A 68% of the students actively participate in online discussions, and 75% feel more confident in<br />online learning than in-person instruction. And 60% of students think that online education can raise<br />academic standards. Teachers also provide feedback and support to their students, contributing to the<br />students’ confidence in online learning. Overall, online learning offers a flexible and practical way of<br />learning, enhancing creativity and active participation for students. The study concludes that online<br />learning offers students a flexible and practical way of learning, enhancing creativity, and active<br />participation. Online learning has become an increasingly popular mode of education in recent years,<br />and its adoption has accelerated significantly in the wake of the COVID-19 pandemic. This article<br />examines the impact of online learning on education, focusing on its benefits and challenges, with a<br />particular emphasis on its impact in India. The study is based on a comprehensive review of the<br />literature on online learning, including empirical studies, case studies, and reports from educational<br />institutions and organizations. The findings indicate that online learning has significant potential to<br />improve the quality and accessibility of education, providing students with greater flexibility,<br />personalized learning experiences, and access to a wide range of educational resources. However,<br />the study also highlights some of the challenges posed by online learning, including the need for<br />digital infrastructure, pedagogical design, and support for students and educators. The article<br />concludes by offering recommendations for leveraging the potential of online learning to improve<br />education outcomes in India and suggesting areas for further research in this field.</p> Hrithik Yadav Copyright (c) 2023 NOLEGEIN- Journal of Information Technology & Management 2023-06-05 2023-06-05 6 1 6 10 Challenges In Managing Digital Library <p>Multimedia products and services have grown significantly in the digital age, necessitating their management and distribution in a wide range of forms. This essay primarily explores digital libraries from a management standpoint. Although managing digital collections in this electronic environment presents numerous difficulties for librarians—such as managing rights, bandwidth, and data preservation—opportunities are larger for them. These sorts of libraries are managed for various reasons, which are also highlighted. The management of digital library requires the expertise and experience of a library professional, without which it would be impossible. Moreover, modern information experts to express their special position in society. And because of various possible positive and negative aspects urgent attention needs to be paid to maintaining digital libraries.</p> Abhilasha Savale Copyright (c) 2023 NOLEGEIN- Journal of Information Technology & Management 2023-06-05 2023-06-05 6 1 1 5