NOLEGEIN- Journal of Information Technology & Management https://mbajournals.in/index.php/JoITM <p><strong>NOLEGEIN- Journal of Information Technology &amp; Management </strong>is a peer reviewed journal and provides a platform to discuss new issues in the area of Information technology issues for management. The journal also seeks to advance the quality of research by publishing papers introducing or elaborating on Information systems planning and policy &amp; Database Management. It's a biannual journal, started in 2018.</p> MBA Journals (Consortium eLearning Network Pvt Ltd) en-US NOLEGEIN- Journal of Information Technology & Management 2581-6802 Data Breach on Facebook Is an Unethical Practice for Personal and Corporate Safety and Security https://mbajournals.in/index.php/JoITM/article/view/1378 <p><em>Facebook has been failed to keep its users' account information confidential. It is difficult to fight back towards safety and security for human life and potential breaches. These data breaches can reveal everything from social security numbers to personal and financial information. Once a criminal has this information, they can engage in all types of fraud under anyone's name. These consequences can include destruction or corruption of databases, the leaking of confidential information, the theft of intellectual property and regulatory requirements to notify and possibly compensate those affected, including the theft of anyone's identity that can ruin his or her credit, pin anyone with legal issues, etc. </em><em>The consequences of these hacks stretch farther into society, include the loss or corruption of databases, the unlawful disclosure of private data, and the pilfering of priceless intellectual property. Apart from the aforementioned immediate repercussions, it is mandatory under regulatory obligations to notify impacted parties and provide compensation for any resulting damages. Moreover, identity theft can have far-reaching effects, including financial devastation, legal complications, and irreversible harm to one's reputation. Therefore, in order to prevent these kinds of breaches and lessen the serious repercussions they may have, Facebook and other organizations that are entrusted with user data must give top priority to implementing strong security measures.</em></p> <p><em>Facebook has been failed to keep its users' account information confidential. It is difficult to fight back towards safety and security for human life and potential breaches. These data breaches can reveal everything from social security numbers to personal and financial information. Once a criminal has these details information, they can engage in all types of fraud under anyone names. These consequences can include destruction or corruption of databases, the leaking of confidential information, the theft of intellectual property and regulatory requirements to notify and possibly compensate those affected including the theft of anyone identity can ruin his/ her credit, pin anyone with legal issues etc. </em><em>The consequences of these hacks stretch farther into society, include the loss or corruption of databases, the unlawful disclosure of private data, and the pilfering of priceless intellectual property. Apart from the aforementioned immediate repercussions, it is mandatory under regulatory obligations to notify impacted parties and provide compensation for any resulting damages. Moreover, identity theft can have far-reaching effects, including financial devastation, legal complications, and irreversible harm to one's reputation. Therefore, in order to prevent these kinds of breaches and lessen the serious repercussions they may have, Facebook and other organizations that are entrusted with user data must give top priority to implementing strong security measures.</em></p> Gazi Farok Copyright (c) 2024 NOLEGEIN- Journal of Information Technology & Management 2024-03-22 2024-03-22 7 1 25 34 Technology used by Library https://mbajournals.in/index.php/JoITM/article/view/1351 <p><em>Ongoing advancements in computing, communication, and mass storage technologies play a pivotal role in redefining how libraries engage with information—shaping the methods of access, retrieval, storage, manipulation, and dissemination for users. The influence of technology extends across various facets of academic library operations, notably impacting collection development strategies, library infrastructure, and collaborative initiatives. Information and Communication Technology (ICT) has introduced profound changes and metamorphosis in academic libraries and information services, affecting traditional Library and Information Science (LIS) aspects such as Online Public Access Catalogs (OPAC), user services, reference services, bibliographic services, current awareness services, document delivery, interlibrary loan, and audio-visual services Proficiency in a variety of software and systems may be required for public librarians, including those that may not be directly related to traditional library tasks but are popular among the public Literacy software Advancements in technology are increasingly intertwined with society, with smart appliances and voice-controlled assistants exemplifying how it strives to enhance daily life. As technology transforms the way we organize our lives, it raises the question of whether it will also impact the management of libraries. </em></p> Dr Vijaya Hake Suraj R Lekurwale Copyright (c) 2024 NOLEGEIN- Journal of Information Technology & Management 2024-03-22 2024-03-22 7 1 6 10 Waste Reduction Strategies for Business Sustainability: Applying Vedic Principles and Smart Recycling Techniques https://mbajournals.in/index.php/JoITM/article/view/1379 <p><em>Waste management is a critical worldwide concern as garbage production rises as a result of rising urbanization and consumption. There is a growing interest in resurrecting age-old practices that foster harmony with the environment in the search for sustainable solutions. This chapter examines the fundamentals of Vedic trash management, which have their roots in antiquated Indian customs, and investigates the ways in which cutting-edge smart recycling technology can be used to produce an all-encompassing and effective waste management system. Through a blend of conventional knowledge and modern advancements, we can pave the way for a more environmentally friendly, sustainable, and clean future. Waste management is becoming a more pressing global issue as cities and consumerism grow. A renewed focus on traditional methods that balance with the environment is emerging in search of long-term answers. This chapter explores the use of smart recycling technology in conjunction with Vedic garbage management, which has its roots in traditional Indian practices. We want to create a comprehensive and efficient waste management system that will pave the way for a clean, sustainable, and ecologically friendly future by fusing traditional wisdom with modern innovations. By embracing the philosophy of waste reduction, this all-encompassing strategy synchronizes corporate operations with ecological balance and sustainability concepts. By employing new recycling systems and strategically implementing Vedic principles, businesses may help mitigate the environmental effects of trash production and cultivate a culture of stewardship and responsibility for future generations</em></p> Dr. Ranu Kumar Dr. Jitin Gambhir Copyright (c) 2024 NOLEGEIN- Journal of Information Technology & Management 2024-04-19 2024-04-19 7 1 11 15 The Combination of Neuromarketing and Artificial Intelligence Technology Allows Marketers to Understand Customer Behavior, Thoughts, And Preferences. https://mbajournals.in/index.php/JoITM/article/view/1380 <p><em>In real time, people have decided to transcend their own intelligence to better understand the world and live a better life, creating intelligence. Robots, smartphones, machines and software, which were pure creations of science fiction writers more than a decade ago, are becoming increasingly necessary in our daily lives, and it is not true that business, especially business, will benefit from them. Considering that neuromarketing is fundamentally based on technology, its integration with artificial intelligence can improve its ability to collect and measure customer needs more accurately. In this article, we will include a literature review of the current use of artificial intelligence in business research on different technologies, as well as Neuromarketing and artificial intelligence. Since we see that there are few studies and research on this subject, we will include some of them get thoughts and questions for future studies and research experiments However, its greatest potential rests in collaboration with artificial intelligence (AI), which promises more precision in assessing and responding to client needs. This paper conducts a comprehensive literature analysis to investigate the present landscape of AI applications in business research across multiple areas. Moreover, it delves into the intersection of neuromarketing and AI, shedding light on the sparse existing research in this domain while propounding avenues for future inquiry and experimentation. By elucidating the transformative potential of this amalgamation, the discourse endeavors to underscore its significance in shaping the future of consumer insights and strategic business decision-making</em></p> Ganesh Radhakrishnan Copyright (c) 2024 NOLEGEIN- Journal of Information Technology & Management 2024-04-29 2024-04-29 7 1 1 5 CRM Practices in Commercial Banks – A Study on Bankers Outlook Analysis https://mbajournals.in/index.php/JoITM/article/view/1352 <p><em>Nowadays, banking is predominantly a trust-based industry. Because customers trust banks to fulfill their promises, banks are able to control a large amount of their deposits, act as an intermediary, and also make up the payment system. The study will be helpful to the banking sector in comprehending how customers perceive and anticipate the CRM strategies used by the banks. Bankers can also determine how well they are able to maintain client relationships and what steps they might take to strengthen them. </em><em>This study digs into the subtle nuances of CRM methods used by commercial banks and attempts to untangle customers' views and expectations of these strategies. By explaining customer perspectives, this study hopes to provide significant insights for banks to assess the effectiveness of their CRM efforts and identify options for strengthening client relationships. This study aims to provide actionable recommendations for improving CRM procedures by conducting a thorough investigation of bankers' perspectives, enabling banks to prosper in an increasingly competitive and customer-centric banking sector. This study seeks to delve into the complexities of CRM procedures within commercial banks, providing a thorough examination of bankers' viewpoints. By investigating how customers perceive and anticipate these techniques, banks can acquire crucial information about the effectiveness of their CRM operations. Furthermore, this study serves as a barometer for assessing the strength of current customer connections, allowing bankers to pinpoint areas for improvement and apply focused tactics to strengthen these bonds.</em></p> Tarakeswara Rao. Sivvala Copyright (c) 2024 NOLEGEIN- Journal of Information Technology & Management 2024-04-30 2024-04-30 7 1 16 24