NOLEGEIN- Journal of Management Information Systems

An Empirical Investigation on Transition from Net banking to UPI payment

Kaif Naseem — 2024-07-08

The study investigates the transition from traditional net banking to the increasingly prevalent Unified Payments Interface (UPI) among Indian consumers. Its goal is to uncover the drivers behind this shift and provide a thorough assessment of the current state of UPI adoption. Through a meticulous examination of existing literature and empirical analysis, the study identifies convenience, security, speed, rewards, and transaction reliability as key factors influencing consumers' preference for UPI over conventional banking methods. By integrating primary and secondary data sources, the study analyses adoption rates, transaction frequencies, user satisfaction levels, and broader financial behaviours of UPI adopters. The findings reveal a significant increase in UPI usage, particularly among the digitally savvy younger demographic. This surge is fuelled by the appeal of real-time transactions, robust security measures, and the incentives offered by UPI platforms. However, despite these advancements, challenges such as transaction failures, technical glitches, and intermittent internet connectivity persist in the UPI landscape, highlighting the need for continuous innovation and enhancement. The insights derived from the study are invaluable for policymakers, financial institutions, and businesses aiming to optimize the UPI user experience, promote financial inclusion, and propel the evolution of India's digital payment ecosystem.

Examining the Literature on E-Banking

Manju — 2024-07-08

The banking sector has seen a growth in internationalization, acquisitions, takeovers, and consolidation on a global scale, making it more chaotic and competitive. By offering financial services and goods, several non-banking companies are also making inroads into the banking industry (examples includes the credit card provided by Toyota, GM's vehicle financing, and Merrill Lynch's investments). As a result, consumers today have several options when choosing financial services. Banks, brokerage firms, insurers, regulators, and lawmakers in emerging nations have all shown an interest in internet banking since the 1990s. It appears inevitable that digital (Internet) banking and payments will advance, given the large and rapid rise of electronic commerce. This paper reviews the internet banking literature and draws conclusions from earlier research. This study evaluates the body of research on online banking, looking at how information technology has affected the banking sector, the advantages and disadvantages of e-banking, and the variables affecting its uptake. It also looks at how e-banking has improved consumer satisfaction, decreased operating costs, and increased competitive advantage to change financial services. The study also looks at how user attitudes, technology developments, and security issues may affect e-banking in the future. This review offers an extensive grasp of the current condition and future possibilities of internet banking by taking insights from previous research.

AI for Social Good: Addressing Development Challenges in India

HEMANTH J — 2024-07-09

Artificial intelligence (AI) has emerged as a powerful tool with the potential to address various socio-economic challenges worldwide. In a diverse and complex country like India, which faces significant development issues, the adoption of AI presents promising opportunities for positive change. This conceptual research study aims to explore both the potentials and limitations of AI in tackling India's unique development challenges. The paper begins by outlining the primary development hurdles in India, spanning from healthcare accessibility and agricultural productivity to educational inequality and urban planning. It then delves into how AI technologies can be leveraged to tackle these issues, including predictive analytics for disease detection, precision agriculture for crop enhancement, personalized learning environments for education, and smart city solutions for sustainable urban development. The article critically examines the ethical, social, and economic implications of implementing AI solutions in the Indian context. It addresses concerns such as data privacy, algorithmic bias, workforce displacement, and digital disparity, emphasizing the importance of developing AI interventions that are inclusive, transparent, and accountable. Drawing on existing literature, case studies, and expert insights, this research seeks to deepen the understanding of how AI can contribute to social good in India. By exploring both the potential benefits and risks associated with AI adoption, the paper aims to provide valuable insights for policymakers, researchers, and practitioners. It recommends adopting a holistic approach to AI implementation, prioritizing ethical considerations, community involvement, and sustainable impact, thereby laying the groundwork for a fairer and more prosperous future for all Indian citizens

Role of the Innovation and Technology in Management

Nidhi Jain — 2024-05-30

Information Technology Management (ITM) is an important part of modern enterprises, driving corporate operations, strategic planning, and innovation. ITM encompasses the planning, implementation, and oversight of technology resources and systems to meet organizational objectives. This abstract explores the significance of ITM, its key functions, and the impact it has on business success and competitiveness. ITM integrates various disciplines, including information systems, data management, cyber security, software development, and infrastructure maintenance. It aims to ensure that technology aligns with business goals, supports operational efficiency, and enhances organizational agility. A core function of ITM is strategic planning, where IT managers collaborate with business leaders to define technology roadmaps that support organizational growth and competitive advantage. This involves selecting the right technologies, managing IT budgets, and ensuring that technology investments deliver value. Operationally, ITM focuses on maintaining a reliable and secure IT infrastructure, including networks, servers, databases, and cloud-based services. It also involves implementing and managing software applications, ensuring they meet user needs and comply with security and regulatory standards. Given the growing incidence of cyber risks, cybersecurity is an essential component of ITM. IT managers are in charge of adopting security measures, monitoring systems for vulnerabilities, and ensuring compliance with data privacy rules. This aspect of ITM helps protect sensitive information and maintain business continuity. ITM also plays a significant role in driving innovation and digital transformation. By adopting emerging technologies such as artificial intelligence, cloud computing, and data analytics, IT managers help organizations remain competitive and responsive to market trends. This unique strategy has the potential to improve customer experiences, decision-making, and provide new company prospects

Retail Banking – Redefined by Digital marketing strategies.

Dr Meghna Jain — 2024-06-15

Digital banking channels make it extremely easy for customers to execute transactions that previously required a visit to a branch. While there are still certain transactions that cannot be completed online, many can now be processed through mobile banking, internet banking, and other digital platforms. Digital banking is said to be the future of the banking industry, as it will reduce costs associated with hiring employees and other expenses related to physical transactions. It is very important for customers to understand how internet banking and mobile banking can be used to execute various transactions. Additionally, bank employees need to be trained to effectively explain how to process transactions through online banking channels. Banks are focusing on providing a personalized experience and adopting unique marketing approaches, investing in content marketing, leveraging CRM systems, engaging customers on social media, and embracing emerging technologies. By utilizing these technologies, banks can maintain a strong position in society and achieve success in the dynamic field of retail banking. By integrating these advanced technologies and strategies, banks can not only maintain but also strengthen their position in society, ensuring they remain competitive in the ever-evolving landscape of retail banking. This dynamic approach is essential for achieving long-term success and meeting the growing expectations of a tech-savvy customer base.

Exploring And Working in The Complex World of Digital Marketing

S. Shimpi — 2024-04-02

As we approach 2024, navigating the complex world of digital marketing presents many opportunities but also increasing challenges. For digital marketing companies, the right decisions are not only beneficial but also important for a successful digital journey. Organizations like Creative Ideas have been supporting the growth and development of entrepreneurs since 2002 and are a leading digital marketing organization in the world, shining a light on creative innovation and expertise to create digital strategies for your business and multiple digital channels that transcend traditional business. Methods using skills in strategy, content, search, and more to achieve levels of unparalleled online visibility and engagement. This paper tries to explain the many benefits of working with a digital marketing agency in 2024 and how these partnerships can improve the future of your business. This essay explores the several benefits of working with a digital marketing firm in 2024 and clarifies how these alliances might alter the course of a company's growth. Through the utilization of a comprehensive plan that includes content production, SEO, and other elements, these organizations help businesses achieve unmatched online visibility and engagement. In a time when having a strong online presence is essential, the knowledge and skills provided by digital marketing agencies are priceless resources for companies looking to make a name for themselves online. For companies in a variety of industries, digital marketing firms like Creative Ideas promote sustainable development and accelerate growth through methodical research and tactical implementation. In an increasingly competitive digital world, these relationships act as accelerators for organizational objectives, from growing brand recognition to driving conversions.