KHURANA, K.; SINGH, P. . Dilemma of Modern Marketers: Effective Branding in a VUCA World. Nolegein - Journal of Organizational Behavior and Management, [S. l.], v. 2, n. 2, p. 5–8, 2019. Disponível em: https://mbajournals.in/index.php/JoOBM/article/view/435. Acesso em: 9 may. 2024.