Marketing Channels and Strategy of Amazon: An Analysis of Customer Obsession, Low Prices, Product Selection, and Convenience
Abstract
This case study explores the marketing channels and strategy of Amazon, one of the world's largest
online retailers. Amazon has used a variety of marketing channels such as online advertising, email
marketing, affiliate marketing, social media, and a mobile app to reach its customers. The company's
marketing strategy is focused on customer obsession, low prices, product selection, and convenience. By offering a wide range of products and services, competitive pricing, and a customer-centric approach, Amazon has been able to maintain its market position and build a loyal customer base. The study concludes that Amazon's marketing approach is a testament to the power of innovation and customer-centric marketing in the e-commerce industry.
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