Exposing the Strength and Intricacy of Influencer Marketing: Techniques, Mentalities, and Effect on Consumer Behavior. NOLEGEIN-Journal of Advertising and Brand Management, [S. l.], v. 7, n. 1, p. 21–28, 2024. Disponível em: https://mbajournals.in/index.php/JoABM/article/view/1390. Acesso em: 29 jul. 2026.