SALES & DISTRIBUTION OF ITEL MOBILE AT GORAKHPUR
Keywords:
Sales Management, Distribution Management, Smartphone, sales promotion.Abstract
ABSTRACT
New generation can be called as smart phone generation as they love to busy with their smart phone all the time. A smart phone is a mobile phone with an advanced mobile operating system which combines features of a personal computer operating system, with more advanced computing capability and connectivity with other features useful for mobile or handheld use by offering advanced technologies for information management, mobile calls, email sending, and internet access.
The aim of this project was to study the market areas in Gorakhpur so as to assess the distribution efficacy of Itel mobile, to identify the loop holes in the distribution pattern to and suggest solution for the problems identified in the distribution. To understand the market scenario, attitude of the retailers towards Itel mobile and the efficacy of Itel mobile’s distribution a survey were conducted and conclusions were drawn.
