Empowering Women Entrepreneurs: Overcoming Obstacles and Unleashing Their full Potential.

Abstract

The entrepreneurial landscape is experiencing a profound shift, with women assuming a more prominent role in driving the global economy forward. Despite encountering various obstacles and biases, women entrepreneurs are becoming a formidable force, propelling innovation, job creation, and economic growth. Encouraging women entrepreneurs is not just about achieving gender equality but also a crucial step towards maximizing the economic potential of the entire world. The limited sample size (15 participants) from U.T. Dadra and Nagar Haveli is selected. Created a questionnaire with five sections. The findings reveal that passion, financial independence, and a desire to contribute to the economy are primary motivators. This research uses a mixed-methods approach, involving a questionnaire with five sections. The respondents, aged 25 to 57, were highly educated and from urban and rural areas. The main challenges faced by women entrepreneurs included work-life balance, societal and cultural barriers, and discrimination. Strategies for empowerment included training in marketing and sales, technology, and access to finance. Networking and collaboration were crucial for business expansion, with 55% of women working with collaboration. Policy support included simplified regulatory procedures, tax incentives, and stimulus packages. Key findings revealed that motivations for starting a business were passion, financial independence, and creating jobs. Challenges included accessing finance, marketing, and managing work-life balance. Support systems included family, mentors, and online resources. The study recommends government initiatives, networking and mentorship opportunities, and targeted education and training programs for women entrepreneurs. Future research should include longitudinal studies and comparative analyses.