A Study of the Effectiveness of Guerrilla Marketing in comparison with the Traditional Marketing. NOLEGEIN-Journal of Global Marketing, [S. l.], v. 1, n. 1, p. 18–27, 2017. Disponível em: https://mbajournals.in/index.php/JoGM/article/view/67. Acesso em: 27 jul. 2026.