A Study of the Effectiveness of Guerrilla Marketing in comparison with the Traditional Marketing

Abstract

Abstract

Companies have many different ways to communicate their products/services to the public. A company must educate the public about their brands or products/services, so that they increase their sales because the ultimate objective of any company is to make profit. It is very important for a company to be able to distinguish their brands with that of the competitors since consumers’ faces thousands of messages a day and they are under the pressure to make their decisions. Gone are those days where companies used the traditional forms of marketing and due to evolution of technology they are moving to the digital forms of marketing. Companies which are par with that of the technology are able to sustain in the market from that of the companies which are not. They are able to communicate easily with the consumers about their products/services. One of these strategies is called “Guerrilla marketing”.