ANALYSIS OF PERCEPTION AND PENETRATION OF HEALTH INSURANCE AMONG THE RURAL WOMEN

Abstract

There is a segregation among women inside the insurance division. The venture certainties on assurance exhibits the impact of this oversight. an examination through Birla sun life in 2017 recommends even among city ladies with motivate section to web only 50 for each penny of them have purchased an extra security cowl for themselves. the assessing decide for men is 72 for each penny. ladies, all issues mulled over, don't get to the security display in India. there is no concerning figure on well-known assurance. The health problems for the women are increasing compared to men. But the women are not insured for their health. Even in urban areas the penetration and perception about the health insurance among the women are low and the accessibility of micro health insurance among the rural women was also very low. The study is mainly focused on the health insurance penetration and perception among rural women. The study was based on primary data which was collected from women in Coimbatore rural areas which include Kallipalayam, Athipalayam, Vellanaipatti, Vellamadai. The statistical tools used for the analysis is descriptive, crosstabs, etc. From the study there is a highest impact on the type of insurance and the corresponding satisfaction level for the factor “Whether employees are distinguished to be good to deal with and cooperative”. there is a impact on income and the reason for not taking health insurance. The most significant factor for not taking insurance was “More deductible applicable”.