Creative Economy as Booster for the Indonesian Tourism Industry

Abstract

Creativity is the main capital in facing global challenges. Creative economic forms always appear with distinctive added value, create their own "market" and succeed in absorbing labor and economic income. In addition to the need for quality human resources, the development of the creative economy also requires space or a place to explore ideas, work, as well as for self-actualization and creative ideas. In developed countries, the creation of creative spaces has led to creative cities based on creating aenough atmosphere for the community so that they can accommodate creativity. Cities in Indonesia, with several uniqueness, have the potential to be developed as creative cities. Creative economic development can be done along with tourism development. Tourist cities in Indonesia, such as Yogyakarta, Bandung and Lombok, have creative spaces, namely tourism zones. The process of creativity such as making souvenirs can be a tourist attraction that provides added value. On the other hand, markets that absorb creative economic products are available, namely through tourists or tourists visiting tourist attractions.