A Study on Investors Behavior Pattern Towards Investment Decision with Special Reference to Saurashtra Region in Gujarat
Abstract
The study's main focus is on how investors behave while making investment decisions, with a particular emphasis on Gujarat's Saurashtra area. Investment is a part of savings Money. It plays important role in any nation. It also contributes to the nation's economy's capital formation. Investment behavior of an investor depend their earning capacity, awareness level, risk taking ability and saving habits. Investment is an economic activity that generates the capital needed for different economic sectors. Therefore, everyone who makes a living should be encouraged to invest and save money. The study’s main focuses on primary data which collected by well-structured questionnaire using convenient sampling method with sample size of (100) respondents in Saurashtra region in Gujarat. Therefore, everyone who makes a living should be encouraged to invest and save money. According to the researcher's analysis, the majority of investors allocate their funds among several investment outlets. For example, a bank deposit, insurance, mutual funds, stocks, gold, real estate, and the post office. The results of the study show that most investors place their money in "safe" investments. Additionally, they favored "secure" investments.
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