Amazon Supply Chain Management: A Case Study

Abstract

This study aims to clarify the position of Amazon in the retail industry which it primarily gained through high level supply chain and logistic developments. This research describe the E-commerce industry and the supply chain practices adopted by them, specially the Amazon. This paper will discuss the penetration of internet in India, E-commerce market in light of Amazon, Supply chain in Amazon, IT application and SC automation and finally Business strategies application for internet activity.