Analysis of the factors affecting the Electric Vehicle (Two-wheeler) sales in India using Machine learning models

Authors

  • Koushik K
  • Roopa U

Abstract

The adoption of electric two wheelers in India is the result of a complex interplay involving vehicle range charging infrastructure, technological advances, government policies and consumer perception. This study investigates these factors in detail to present a comprehensive understanding of how they influence the transition to electric mobility for environmental concerns and the need for reduction in dependence on fossil fuels. Electric two wheelers are emerging as a primary solution to reduce air pollution in cities while at the same time providing low-cost transportation. most of these barriers to wide scale adoption include range anxiety, inadequate charging infrastructure, high upfront costs and perceptual differences among consumers. Vehicle range is found to be the Most important factor affecting the purchasing decision of a consumer. Range anxiety or the fear of running out of power when one cannot locate a charging station remains a big stumbling block. Consumers maintained that long range electric two wheelers would dominate and made urgent calls for the development of advanced battery technology to help alleviate this anxiety. Availability and accessibility are relevant; their impact on buying decisions is lower compared to vehicle range. In other words that would imply mere expansion of charging infrastructure cannot give sufficient fillip to the adoption unless accompanied by substantial technological advancement in batteries. The results of this study point to the view that improvement in battery technology can help Original Equipment Manufacturers improve range and reduce the range concern for electric two wheelers. Demographic differences in the perception of vehicle range, charging station, quality reliability and the possible impact of new technologies like the battery swapping and fast charging solutions are some other avenues for future research. The study mentions the use of a decision tree model to analyze factors affecting consumer choices for electric vehicles. This model helps prioritize variables such as battery range and infrastructure development by splitting decisions hierarchically based on their importance. Additionally, future research could leverage models like predictive analytics and clustering algorithms to identify consumer behavior patterns, optimize charging infrastructure, and forecast EV adoption trends based on demographic and regional data Longitudinal studies may be able to track the trends of electric two-wheeler adoptions over a period and hence yield valuable insights on changes in consumer preference and long-term effectiveness in policy interventions. In sum accelerating the pace of adoption in India will need many prongs in its approach: technological advancement infrastructural development consumer education supportive policies all coming together for sustainable and greener transport of the future.

References

Goel P, Kumar A, Parayitam S, Luthra S. Understanding transport users' preferences for adopting electric vehicle based mobility for sustainable city: A moderated moderated-mediation model. Journal of Transport Geography. 2023 Jan 1;106:103520.

Yang C, Shi X, Jie L, Han J. I know you'll be back: Interpretable new user clustering and churn prediction on a mobile social application. InProceedings of the 24th ACM SIGKDD International Conference on Knowledge Discovery & Data Mining 2018 Jul 19 (pp. 914-922).

Bhattacharyya SS, Thakre S. Exploring the factors influencing electric vehicle adoption: an empirical investigation in the emerging economy context of India. foresight. 2021 May 24;23(3):311-26.

Bhanu P, Krishna Mohan TV, Amit RK, Shankar V. Factors affecting the market dynamics of lithium-ion battery for electric mobility: a system dynamics perspective. Journal of Simulation. 2024 May 3;18(3):428-45.

Fader PS, Hardie BG. Probability models for customer-base analysis. Journal of interactive marketing. 2009 Feb;23(1):61-9.

Ibitoye AO, Onifade OF, Yinka-Banjo CO. Dealing with the paradoxes of customer opinion for effective decision support in churn management. InChallenges and Opportunities for Knowledge Organization in the Digital Age 2018 Jul 10 (pp. 770-785). Ergon-Verlag.

Kour G, Chhabria B. Understanding platform strategies for consumer stickiness on OTT platforms. Journal of Indian Business Research. 2022 Nov 29;14(4):540-55.

Karpurapu S, Saikumar K, Kocharla L, Rao PS, Govathoti S. Scalable Innovative Factors for Shaping Consumer Intentions on Electric Two-Wheelers Adoptions. Scalable Computing: Practice and Experience. 2024 Oct 1;25(6):4507-17.

Murugan M, Marisamynathan S. Estimation of two-wheeler users’ mode shift behavior and policy analysis to encourage electric-bike adoption in India. Case studies on transport policy. 2022 Sep 1;10(3):1673-85.

Nandukrishna AT, P S. Play, pause or praise?–a dual factor theory exploration of continuance, discontinuance and recommendation intentions in OTT platforms. World Leisure Journal. 2024 Apr 2;66(2):225-49.

Tanuwijaya S, Alamsyah A, Ariyanti M. Mobile customer behaviour predictive analysis for targeting Netflix potential customer. In2021 9th International Conference on Information and Communication Technology (ICoICT) 2021 Aug 3 (pp. 348-352). IEEE.

Tsai CF, Chen MY. Variable selection by association rules for customer churn prediction of multimedia on demand. Expert Systems with Applications. 2010 Mar 15;37(3):2006-15.

Suri A, Deepthi B, Sharma Y. Dynamics of Adopting Electric Vehicles in India: A Grounded Theory Approach. SAE International Journal of Sustainable Transportation, Energy, Environment, & Policy. 2023 Jun 1;5(13-05-01-0006):65-76.

Published

2025-02-07

How to Cite

Koushik K, & Roopa U. (2025). Analysis of the factors affecting the Electric Vehicle (Two-wheeler) sales in India using Machine learning models. NOLEGEIN- Journal of Information Technology &Amp; Management, 8(1), 1–9. Retrieved from https://mbajournals.in/index.php/JoITM/article/view/1565