Corona Response: The Case Study of Bhabhiji Papad

Abstract

This is a business case study. It is about how a company saw opportunity in Covid19 and launched new product to meet the market demand. Due to Covid19, there is a demand of products that develop immunity. Bhabhi ji papad launched a product that builds immunity. This product got lot of media attention. The product was launched by central minister Mr. Arjun Ram Meghwal. The case study is designed to help the readers to discuss the situation.