Success and Setback Profile of You tube as Advertisement Platform in Indian Market

Abstract

Advertisement plays a major role in familiarising the product or service of a firm to the public. Success of an advertisement depends on choosing the right platform and targeting potential customers and eventually creating value to the firm. People who watch videos in You Tube has tremendously increased and business firms started to explore You Tube platform in advertising their products. Success potential of an advertisement would be high if predictive skill in targeting potential customers alone resulting in personalised advertisement or behavioural advertisement a true concept. The present study is an attempt to analyse the success and setback profile of You Tube as an advertisement plassssssstform in Indian market. This study will be helpful for all the business firms in their market analytics.