Corona Response: The Case Study of Bhabhiji Papad

Authors

  • Dr. Trilok Kumar Jain Principal

Keywords:

Corona, covid19, immunity, new product development, business opportunity

Abstract

This is a business case study. It is about how a company saw opportunity in Covid19 and launched new product to meet the market demand. Due to Covid19, there is a demand of products that develop immunity. Bhabhi ji papad launched a product that builds immunity. This product got lot of media attention. The product was launched by central minister Mr. Arjun Ram Meghwal. The case study is designed to help the readers to discuss the situation.

Additional Files

Published

2020-12-02

How to Cite

Jain, D. T. K. (2020). Corona Response: The Case Study of Bhabhiji Papad. NOLEGEIN- Journal of Leadership &Amp; Strategic Management, 3(2), 30–32. Retrieved from https://mbajournals.in/index.php/JoKSM/article/view/598

Issue

Vol. 3 No. 2 (2020): NOLEGEIN Journal of Leadership and Strategic Management

Section

Case Study