Ethics in Business: The Strong Pillar of a Successful Entrepreneur

Abstract

The main objective of an entrepreneur is to bring the success in business. Now days the entrepreneurs are well aware of the mindset of the customers and they know the impact of mouth publicity. Once if it is proven the success will be in their hand and then the main thrust is to maintain the same. But winning the mind of the customer is a hectic task and maintaining it is much more difficult. In this scenario a survey was conducted among the women entrepreneurs in Kerala to know to what extent they are in par with the ethics in business. The rural women entrepreneurs were considered for the particular study and 100 samples were selected based on the convenient sampling for the purpose of the study. The results show that the women entrepreneurs are well aware of the ethics and business and being rural women entrepreneurs, they are much dedicated to their profession as they are more socially committed.