An analysis on enhancing brand equity of Kerala Tourism Development Corporation for the economic growth of Kerala

Abstract

Kerala tourism development corporation is the back born in the development of the economic status of the state as it has a wide range of applications in the particular environmental scenario of the state is concerned. The various places like mountains, hilly place, rivers, sea, paddy fields, lakes, temples, churches, mosques, rare places, caves, tea estates, etc. make Kerala a rich state as far as the tourism sector is concerned. KTDC is very actively participating in igniting various programmes for the welfare of the state as well as the country. This is making Kerala “God’s Own Country.” This particular study emphasis on the development of enhancing the brand equity of Kerala Tourism Development Corporation to create new avenues in the economic growth of the state as well as the nation. In effect this study tries to develop a creative model for the creation of customer satisfaction which can develop more brand equity. In this scenario it is very essential to understand the real factors involved in creating the customer satisfaction.