Understanding the Shape of Recovery

Abstract

As the market continues to develop, grow, and become international, there is increasing confusion among companies about the direction of operations. Every day, it is more difficult for them to capture new shares in the market, acquire and receive new customers, maintain a customer base, constantly increase customer satisfaction, position themselves correctly in the market and resist competition, and a reaction to the spontaneity of market development. This shows how important marketing is becoming to how businesses run their operations and, naturally, to how successful they are. This need is also discussed by the top management and other departments, but especially by financial departments, often discussing the role and impact of marketing on the overall performance of the company, because marketing is very oriented and knows performance indicators, not economic results and profit it. Recently, there are views that emphasize that marketing is also financing because it completes the value chain and indirectly realizes all the goals of the company. According to this logic, it became necessary to measure its performance not only with marketing KPI (Key Performance Indicator), but also with financial metrics. Why marketing and finance are closely related and the purpose of the study is to show that different recovery curves help the economy. This article attempts to provide some notable examples from the Indian economy