A Case Study on Failure of HP Touchpad

Authors

  • Binod Sinha Professor

Keywords:

Failure, Market, Technology, Strategy

Abstract

This is the case of HP Touchpad, a multi-touch capacitive touchscreen tablet. It launched in July2011. It was one of the most closely watched new gadgets of 2011and turned out to be the year’s biggest flop. The Touchpad, which was supposed to be a rival to Apple’s iPad, lasted just 7 weeks in the market before H.P. killed it, citing weak sales.

Industry is visualizing ups and downs every day and every moment. It is very common in the industry success and failure. Rarely did it surprise us. But HP Touchpad launching, calling back and selling was totally surprised. It may test marketing failure or it may be technological failure or it may be strategy failure or it may be market penetration failure. The authors are attempted to analyze the case with the help of data available on internet.

Additional Files

Published

2019-07-08

How to Cite

Sinha, B. (2019). A Case Study on Failure of HP Touchpad. NOLEGEIN- Journal of Business Risk Management, 2(1), 1–4. Retrieved from https://mbajournals.in/index.php/JoDBCM/article/view/293

Issue

Vol. 2 No. 1 (2019): NOLEGEIN Journal of Business Risk Management

Section

Case Study