NJEPDM Scope

Focus & Scope

• Entrepreneurship Development and New Venture Creation: Research on entrepreneurial intention, opportunity recognition, business formation, startup development, venture growth, entrepreneurial capabilities, business-model design, and the processes through which new enterprises are created and sustained.
• Startup Planning and Business Strategy: Studies on business planning, market assessment, competitive positioning, strategic decision-making, resource allocation, growth planning, niche-market development, subscription-based business models, and strategies for scaling entrepreneurial ventures.
• Women and Inclusive Entrepreneurship: Research on women entrepreneurs, access to finance, professional networks, mobility, education, work–family balance, social norms, leadership, entrepreneurial ecosystems, and barriers faced by underrepresented or disadvantaged groups in enterprise creation.
• Corporate Entrepreneurship and Intrapreneurship: Studies on innovation within established organizations, strategic renewal, internal venturing, entrepreneurial orientation, proactiveness, risk-taking, opportunity development, corporate innovation systems, and mechanisms that support intrapreneurial activity.
• Innovation, Intellectual Property, and Entrepreneurship: Research on patents, trademarks, copyright, industrial designs, trade secrets, intellectual-property strategy, technology commercialization, licensing, protection of traditional knowledge, and the role of intellectual property in entrepreneurial competitiveness.
• Entrepreneurial Finance and Venture Funding: Studies on startup finance, seed funding, venture capital, angel investment, crowdfunding, bootstrapping, financial planning, capital structure, cash-flow management, valuation, financing constraints, and access to institutional finance.
• Digital Entrepreneurship and Online Business: Research on e-commerce, platform businesses, digital startups, social-media entrepreneurship, mobile business models, digital marketing, online customer acquisition, remote enterprises, artificial intelligence, and technology-enabled entrepreneurial strategies.
• Small Business and SME Management: Studies on the establishment, survival, productivity, competitiveness, governance, succession, financing, innovation, and internationalization of micro, small, and medium-sized enterprises.
• Entrepreneurial Marketing and Customer Development: Research on market opportunity identification, customer discovery, branding, sales strategy, pricing, digital marketing, customer acquisition and retention, consumer behavior, entrepreneurial orientation, and market development in new ventures.
• Social and Sustainable Entrepreneurship: Studies on social enterprises, green entrepreneurship, eco-friendly products and services, inclusive business models, sustainability-driven innovation, circular-economy ventures, social impact, and entrepreneurial responses to environmental and societal challenges. The journal’s current scope already identifies eco-friendly business practices as part of entrepreneurship development.
• International Entrepreneurship and Global Business: Research on international new ventures, cross-border entrepreneurship, exports, franchising, outsourcing, global supply chains, international partnerships, foreign-market entry, multinational entrepreneurship, and the international expansion of startups and SMEs.
• Entrepreneurial Ecosystems and Public Policy: Studies on entrepreneurial ecosystems, incubators, accelerators, innovation clusters, government programs, startup policies, taxation, subsidies, regulatory environments, ease of doing business, and public policies influencing enterprise creation and growth.
• Entrepreneurial Leadership and Talent Management: Research on entrepreneurial leadership, team formation, recruitment, employee retention, organizational culture, performance management, leadership development, diversity and inclusion, employee experience, and talent analytics in entrepreneurial organizations.
• Family Business and Entrepreneurial Succession: Studies on family-owned enterprises, ownership structures, succession planning, intergenerational entrepreneurship, governance, family involvement, professionalization, conflict management, and continuity of family businesses.
• Entrepreneurial Risk, Crisis, and Resilience: Research on uncertainty, business failure, crisis management, risk-taking, entrepreneurial resilience, recovery strategies, financial distress, market disruptions, decision-making under uncertainty, and adaptation to changing business environments.
• Project, Team, and Operations Management for Entrepreneurs: Studies on project planning, team coordination, lean management, workflow design, operational efficiency, organizational structure, supply-chain coordination, logistics, quality management, and execution capabilities in startups and growing firms.
• Entrepreneurship in Developing and Emerging Economies: Research on entrepreneurial behavior, institutional constraints, informal entrepreneurship, financial inclusion, regional development, rural entrepreneurship, emerging-market innovation, and enterprise development in developing economies. The journal currently identifies entrepreneurship in developing countries as a core keyword area.
• Entrepreneurial Analytics and Evidence-Based Decision Making: Studies using econometrics, business analytics, forecasting, performance measurement, financial modelling, survey methods, experimental approaches, and data-driven analysis to understand entrepreneurial outcomes and policy effects.
• Future of Entrepreneurship and Emerging Business Models: Research on gig-economy ventures, hybrid work, creator businesses, platform ecosystems, artificial intelligence-enabled enterprises, decentralized business models, emerging technologies, changing consumer behavior, and future trends shaping entrepreneurship. This aligns with the journal’s stated interest in entrepreneurship and future analysis.