The Relationship Between Entrepreneurship and Market Orientation Among Small and Medium Entrepreneurs

Authors

  • A. Ananda Kumar DMI ST. EUGENE UNIVERSITY, ZAMBIA
  • J. Mexon
  • Geoffrey K. Mweshi

Keywords:

Businesses, entrepreneurial orientation, entrepreneurship, market orientation

Abstract

The degree to which firms are inclined to carry out the marketing notion has been referred to as market orientation. As a result, firms that embrace market orientation concepts establish customer loyalty and satisfaction with the organisation's offerings, resulting in higher customer value and improved organisational success. The research study examines the relationship between market orientation and entrepreneurship among the small and medium business in Chibombo district. The research was a case study of Small Scale Medium (SMEs) operating in 10 miles of Chibombo districts the study assessed. The research design was a
descriptive survey and the sample size was SME 118 respondents. The study shows the level of relationship between entrepreneurial orientation and market orientation. The research is also to find their business growth and survival level in the study area.

Additional Files

Published

2022-01-21

How to Cite

A. Ananda Kumar, J. Mexon, & Geoffrey K. Mweshi. (2022). The Relationship Between Entrepreneurship and Market Orientation Among Small and Medium Entrepreneurs. NOLEGEIN- Journal of Entrepreneurship Planning, Development and Management, 4(2), 16–24. Retrieved from https://mbajournals.in/index.php/JoEPDM/article/view/814

Issue

Vol. 4 No. 2 (2021): NOLEGEIN Journal of Entrepreneurship Planning, Development and Management

Section

Review Paper

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