Global Business and Cross-Cultural Diversity: Globalisation and Business Changes and Values
Keywords:
cultural, diversity, global, manager, workplaceAbstract
The phenomenon of globalisation nowadays has attracted more significant global attention than perhaps any other issues. Globalisation manifests itself in various aspects of life: economic, political, social and cultural.
These are the dimensions of the international business environment. Globalisation is such a multifaceted concept and process that it has big size advantages as well as disadvantages. This study discusses the concept of global managers in the context of cross-cultural diversity in the workplace. Today there is more emphasis on functional managers. The study also examines parochialism in the corporate business and things necessary for relationship-building and global success.