Vol. 9 No. 2 (2026): NOLEGEIN Journal of Global Marketing

Published: 2026-06-06

Research Paper

FROM ENGAGEMENT TO LOYALTY: A COMPARATIVE ANALYSIS OF CUSTOMER ENGAGEMENT, EXPERIENCE, CONTINUANCE INTENTION, AND LOYALTY TOWARDS AI BANKING CHATBOTS AMONG GEN Z AND MILLENNIALS IN JUNAGADH AND RAJKOT DISTRICTS OF SAURASHTRA

Khushboo Vasani, Amul Kotadia, Nilesh Khanderiya
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Examining the Efficacy and Ethical Perception of Privacy-Protective Advertising Models on Consumer Trust and Brand Loyalty

Navya Talwar, Lakshita Goel
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Examining the Behavioural Impact of Artificial Intelligence Applications in E- Commerce Ecosystems

Harsimran Kaur, Charul Verma
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Role of Greenwashing in Shaping Consumer Perception and Brand Image in Sustainable Marketing

Pooja Pathak, Manpreet Kaur, Ranjeet Singh, Vikrant Singh Dogra
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EFFECT ON EV CHARGING INFRASTRUCTURE ON CUSTOMERPREFERENCE TOWARDS EV

Shashidhar Naidu B V, Sanjay H N
A Study on the Influence of Online Reviews and Ratings on ConsumerBuying Behaviour with Reference to Meesho and Myntra

Hamsini Padre
Service Quality and Its Impact on Customer Satisfaction: A Study of Select Supermarkets in Mysuru City

Kiran M, Vasanthi Reena Williams
A STUDY ON CELEBRITY ENDORSEMENT ON BRAND EQUITY REFERENCETO BEVERAGES

Yashwanth R, Sanjay H N
A Study on Customer Buying Behavior and Brand Loyalty with Reference toAutomobile Industry.

Rohith C, Sanjay H N
A study on Adoption of AI powered Marketing strategies with reference toRetail Industry

Abishek. A, Sanjay H N
A Study on Customer Perception towards Chatbot-unable CustomerServices: An Empirical Study of Service Effectiveness andSatisfaction

Sudeep Jain, VASANTHI REENA WILLIAMS

Review Paper

MQL Propensity Model to Predict Marketing Qualified Leads

Dipesh Gupta, Rahul Gupta, Santosh Jain
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