NOLEGEIN-Journal of Global Marketing

Current Issue

Vol. 9 No. 2 (2026): NOLEGEIN Journal of Global Marketing

Published: 2026-06-06

Research Paper

FROM ENGAGEMENT TO LOYALTY: A COMPARATIVE ANALYSIS OF CUSTOMER ENGAGEMENT, EXPERIENCE, CONTINUANCE INTENTION, AND LOYALTY TOWARDS AI BANKING CHATBOTS AMONG GEN Z AND MILLENNIALS IN JUNAGADH AND RAJKOT DISTRICTS OF SAURASHTRA

Khushboo Vasani, Amul Kotadia, Nilesh Khanderiya
Examining the Efficacy and Ethical Perception of Privacy-Protective Advertising Models on Consumer Trust and Brand Loyalty

Navya Talwar, Lakshita Goel
Examining the Behavioural Impact of Artificial Intelligence Applications in E- Commerce Ecosystems

Harsimran Kaur, Charul Verma
Role of Greenwashing in Shaping Consumer Perception and Brand Image in Sustainable Marketing

Pooja Pathak, Manpreet Kaur, Ranjeet Singh, Vikrant Singh Dogra

Review Paper

MQL Propensity Model to Predict Marketing Qualified Leads

Dipesh Gupta, Rahul Gupta, Santosh Jain

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