Impact of Social Networking Sites as a Marketing Tool for Business School Promotions

Authors

  • Kiran Kumar Thoti Assistant Professor

Keywords:

Social Network, Digital Marketing, Marketing

Abstract

In selecting a B School, a prospective student finds it very difficult in selecting the right choice for him/ her. Most of the B Schools promise the same facilities, infrastructure, placements, and exposure to various subjects, etc. A student is bombarded with various choices and finds it difficult to find the right B School. Hence, it is necessary for a student to find a trusted source of information in selecting a B School. Marketers of B Schools at the same time are finding it hard to market their institutions, create a brand and sell the college and courses to students. A lot of expenditure is spent on promoting colleges through advertisements, college fairs, and event sponsorship. Social networking sites are becoming more and more popular by the day. The enormous growth rate of social networking sites like facebook, twitter, liknedin etc are evidence for the same. More businesses are looking forward to harness the huge potential these social networking sites offer to expand their business and reach out to large number of audience in a very cost effective way. These sites are hugely popular among the masses, provide a media for interaction and communication directly and build trust and relationship. The study aims to understand the influence of word of mouth communication and social networking sites in selecting a B School. It also would help to understand the effectiveness of these methods of marketing over traditional methods of marketing such as advertising. The study would also give an insight on the various parameters that would influence the decision making of a student. This study also seeks to understand how people are using social networking sites as well as their attitudes to this form of communication.

Additional Files

Published

2018-10-25

How to Cite

Thoti, K. K. (2018). Impact of Social Networking Sites as a Marketing Tool for Business School Promotions. NOLEGEIN- Journal of Information Technology &Amp; Management, 1(2), 12–20. Retrieved from https://mbajournals.in/index.php/JoITM/article/view/171