Predicting Individual Investors Intention to Invest and Individual Investor Behavior

Authors

  • D. Sujatha

Keywords:

: Investor, Behaviour, Perception, Organization, Business

Abstract

An investor is an individual that prop money into a structure such as a pursuit for a monetary return.
The main goal of any investor is to keep down risk and boost return. It is in contrast with a gambler who
is pile to invest in a risky asset with the hopes of getting a worthwhile. Understanding financial markets
and investors' behavior is one of the considerable objectives in pecuniary matters. However, most of the
research obtained conclusions about individual investors, but they are not studying real individual
investors' behavior: they analyzed stock price adaptation or used agglomeration venture capitalist. Data
that intrinsically. Belongs to founds and big investors. Frame of mind has improved financial knowledge
and solved many of those budgetary constraints. A predominant feature of the phenomenon of stock
market in India in the last 15 years has been the spread association of Institutional Investors, both
foreign institutional lenders and the Indian cushioned stock list combined simultaneously, the total
assets under their management amounts to almost 18% of the entire market subsidization. This paper
scrutinize the role of these investors in Indian stock markets and finds that the market gesticulation can
be explained using the orchestration of the exchequer from these venture capitalist. The expansion of
financial markets has provided opportunities for people to invest in a variety of collateral and financial
contrivance. consequence accomplish on stock markets have long been a treasured asset class, as they
provide exchangeability low transaction put a figure on and pliability that many other classes of assets
do not have. Indeed, the volume and percentage of people who invest in stock market pawn have revolt
sharply in up to the minute years. The participants can be investors and marketeer. The investors mainly
have a long-term horizon in mind and benefit from wealth consciousness over the given period. Traders,
however, earn profits by faucet into small price changes in membership. Stock is an arrangement where
equity shares of companies are bought and sold by the partaker. The partaker can be investors and
traders. The backer mainly has a indissoluble skyline in mind and benefit from funds regard over the
given patch. Traders, however, earn profit by value into small price changes in equity shares which
mostly last for a few minutes to the whole trading session. Stock market terminology relates to industryspecific quiet which are used in the stock markets regularly. Even the wizard and non-professional use
these terms again and again to describe trading strategies, indices, stock market ornamentation and
other module of the stock trading industry. As an equity admirer, you need to know these phase in fact
well in order to make money out of the stock markets. Moreover, it will also strengthen your
understanding of the relationship between stock markets and events happening in the thrift. The study is an analysis of investment behaviour of individual investors of stock market to probe whether there is any influence of three independent
variables namely Enumeration element, Perception and Potential threat point of view on only one dependent variable Investment Behaviour. The impetus of this research was to assess the influence of contrivance purpose of isolated stock market investors in Securities Exchange. The specific intention of this study were to explore the effect of await investment value, expected hecatomb, subjective investment proficiency, compatibility and
perceived behavioral control on investment intention of individual investors. In addition, the review
sought to build a theoretical model to elucidate investment intentions in financial certainty by individual
investors by survey the correspondence between subjective investment knowledge, expected selfimmolation, expected implement value, camaraderie, aware behavioral control and investment goal. A
retail investor, also known as an individual investor, is a non-professional investor who buys and sells
securities or funds that contain a basket of securities such as investment fund and exchange traded
funds. An investor is an individual that puts money into an entity such as a business for a financial
return. The main goal of any investor is to keep down risk and boost return. It is in contrast with a
gambler who is pile to invest in a risky asset with the hopes of getting a worthwhile. The act of
grubstake. Into a business or organization to earn a gain is called investing. With a small business, an
investor takes on the ancillary risk of making little to no profit as the business may or may not flourish.
However, with a publicly traded company, there is a opulence of detail available on the company’s
financial position that will permit the investor to make a more calculated verdict and enter and exit the
market as they amusing. 

Published

2021-08-19

How to Cite

Sujatha, D. . (2021). Predicting Individual Investors Intention to Invest and Individual Investor Behavior . NOLEGEIN- Journal of Leadership &Amp; Strategic Management, 4(1). Retrieved from https://mbajournals.in/index.php/JoKSM/article/view/741