A STUDY OF CUSTOMER ATTITUDE TOWARDS DONGRAI MILK AND MILK PRODUCTS IN KADEGAON CITY

Abstract

Abstract

Buyer conduct alludes to the conduct that shoppers show hunting down acquiring, utilizing assessing and discarding items and administrations that they expect will fulfill their requirements. The investigation on customer conduct is the investigation of how people settle on choice to spend their accessible assets (time, cash, and exertion) on utilization related things. It incorporates the investigation of what they purchase, why they get it, when they get it, where they get it, how frequently they get it, and how regularly they utilize it. Helpful dairies needs to comprehend this idea in profound mode as the private players a representing a hardened rivalry to them. The present examination endeavors to investigate the buyer conduct of the clients towards the Dongrai dairy drain and Milk items which are situated in a rustic zone of Sangli District, Maharashtra India. Consumer loyalty was measured crosswise over various properties of the Dongrai dairy drain and Milk items and the client's inclination was checked crosswise over various parameters.