A STUDY ON AWARENESS ABOUT ARTIFICIAL INTELLIGENCE IN MARKETING AMONG MANAGEMENT STUDENTS

Abstract

Artificial intelligence (AI) is an area of computer science in which machines works like a human being and also gives more accurate results. Marketing is the business process of creating relationships with and satisfying customers. Since AI is used in every field nowadays, therefore it is used for marketing also. The rise in AI-powered marketing is taking the load off many marketers. Since many management students want to work in the field of marketing, it is important that they are aware of the use of AI in marketing. In marketing different, AI tools are used. The research paper mainly focuses on awareness of AI in marketing. Management students, are they aware of the AI tools used in marketing? Questionnaires were filled and responses were collected. Tools were used for analyzing the responses.