NOLEGEIN-Journal of Global Marketing

FROM ENGAGEMENT TO LOYALTY: A COMPARATIVE ANALYSIS OF CUSTOMER ENGAGEMENT, EXPERIENCE, CONTINUANCE INTENTION, AND LOYALTY TOWARDS AI BANKING CHATBOTS AMONG GEN Z AND MILLENNIALS IN JUNAGADH AND RAJKOT DISTRICTS OF SAURASHTRA

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Examining the Efficacy and Ethical Perception of Privacy-Protective Advertising Models on Consumer Trust and Brand Loyalty

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Examining the Behavioural Impact of Artificial Intelligence Applications in E- Commerce Ecosystems

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Role of Greenwashing in Shaping Consumer Perception and Brand Image in Sustainable Marketing

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EFFECT ON EV CHARGING INFRASTRUCTURE ON CUSTOMERPREFERENCE TOWARDS EV

A Study on the Influence of Online Reviews and Ratings on ConsumerBuying Behaviour with Reference to Meesho and Myntra

Service Quality and Its Impact on Customer Satisfaction: A Study of Select Supermarkets in Mysuru City

A STUDY ON CELEBRITY ENDORSEMENT ON BRAND EQUITY REFERENCETO BEVERAGES

A Study on Customer Buying Behavior and Brand Loyalty with Reference toAutomobile Industry.

A study on Adoption of AI powered Marketing strategies with reference toRetail Industry

A Study on Customer Perception towards Chatbot-unable CustomerServices: An Empirical Study of Service Effectiveness andSatisfaction

MQL Propensity Model to Predict Marketing Qualified Leads

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