Sentiment Analysis Using Search Engine Drifts for Green Marketing and Related Terms: A Geographical Analysis Based on Counties
Abstract
This exploratory study's main goal was to find out how interested Google users in India will be in green products, marketing, causes, and affiliate concepts between May 2021 and May 2022. Google Trends are being used more and more for various opinion research purposes to gauge popular sentiment. We monitor Google Trends for certain keywords that correspond to our green marketing– related characteristics. As the next step, we compare the interest towards various affiliated keywords or the pre-determined time frame. Afterwards, a geographical regional analysis related to identify keywords is performed for various Indian states so as to identify the geographical regions of most interest in our selected variables. The findings of the study have allowed us to recognize important ‘green’ keywords that most concern people based on seasons and regions in India.
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