Biomimicry: A Boon in Pharma Sector

Authors

  • Ganesh Radhakrishnan Ex -Serviceman

Keywords:

Biomimicry, bio-inspired design, biomimicry levels, business management, innovation management, nature, sustainability

Abstract

Business management is influenced by subjects of many natural and social sciences, a highly interdisciplinary field. Looking from a new angle, there seems to be an increasingly biomimetic influence. Biomimicry is an applied science that examines nature, its models, systems, processes, and elements to emulate or take inspiration from, in order to solve human problems. Mother nature has proven its ability to teach us about systems, materials, processes, structures and aesthetics. By going more deep into the application of biomimicry and how nature solves problems that are experienced today, we will be able to extract timely solutions from it to build a more sustainable environment through comparison and examination of existing biomimetic applications. This paper reveals on distinct approaches to biomimicry that have evolved and attempts to specifically investigate strategies for sustainable innovation. Those strategies are inspired by the development of unsophisticated living systems (ecosystem level), their material properties (organism level) and their possibility to adapt to changes in the environment (behavioral level). Biomimicry and innovation is the gateway through which new products are developed and results in more businesses which can be sustained and lead to the development of the organization.

Published

2020-12-15

How to Cite

Radhakrishnan, G. (2020). Biomimicry: A Boon in Pharma Sector. NOLEGEIN-Journal of Global Marketing, 3(2), 19–25. Retrieved from https://mbajournals.in/index.php/JoGM/article/view/641