Vol. 4 No. 2 (2021): NOLEGEIN Journal of Global Marketing

Published: 2022-01-07

Research Paper

A Critical Examination of Barriers to Innovation in Small and Medium Enterprises: A Case Analysis of Chikan Industry in Lucknow District

Priyanka Goswami, Pooja Yadav

5-14
- pdf

Review Paper

Role of Indian Startups In Achieving $10 trillion Economy

Amit Angadi, S. V. Patil

1-4
- pdf
COVID-nomics: The Economic Impact of COVID-19

Rachit Agarwal, Priyanshi Goyal

15-18
- pdf
An Analysis of Consumer Behaviour in Upgrading to Conspicuous Products in Branded Apparels

Kiran Kumar Thoti, T. Priya Darshini

19-23
- pdf
An Exploratory Study on ERP Implementation in FMCG Sector- (Hindustan Unilever Limited)

Siddharth Jadhav, Meera Suresh

24-36
- pdf