Customer Satisfaction Assessment for Drip Irrigation in Eastern Sangli District of Maharashtra

Abstract

The agricultural output of India is dependent on Monsoon, but most of the crops are cultivated with the help of irrigation. Different methods like drip irrigation methods are being used for irrigation. The aim of the researcher is to study and understand customer satisfaction towards Drip irrigation product of Netafim. Also to understand the actual level of satisfaction of farmers about the product. Researcher wants to know about effectiveness of drip irrigation products in current scenario as well as understand the concept and process of marketing research. Through this study the researcher has analyzed the satisfaction of farmers towards Netafim Drip irrigation products in Gotkhindi village with respect to the survey. He has tried to understand the expectations of farmers needs, pricing constraints, response, and the after sales service quality of Netafim Drip irrigation products. Research show that micro irrigation methods, which include drip and sprinkler irrigation method, are more efficient than the flood method. In Maharashtra, Sangli District in the village Gotkhindi, Bambvade are developing agriculture practices and high yield crops especially sugarcane and soyabean. The farmers in Gotkhindi village have successfully adopted the use of drip irrigation method in past few years and they are satisfied with the use of Netafin drip irrigation product of the company. The study found that there is considerable increase in the areas where farmers are using Netafin drip irrigation products.