Improvements to Overcome the Dilemma in the Retail Supply Chain

Abstract

Retail is the process of selling consumer goods or services to the customers or end users. This process of selling is done through multiple channels of distribution to earn profit. Retailers satisfy the demand identified through a supply chain. The term "retailer" is applied where a service provider fills the small orders of many end-user individuals rather than large orders. This paper explains the improvements to overcome the retail problems and also provides the insights into how to tackle changes and perspectives on retail operations to embrace changes to increase the overall potential. Smart technologies can help to get a clear data of the condition, location, and environment of goods, and processes at anytime, anywhere, and also to make intelligent decisions and take corrective actions so that the supply chain can run more efficiently along with delivering customer satisfaction.