NOLEGEIN-Journal of Global Marketing

About the Journal

NOLEGEIN-Journal of Global Marketing is a peer reviewed journal and provides a platform to discuss new issues in the area of Global strategic marketing planning. The journal also seeks to advance the quality of research by publishing papers introducing or elaborating on Global competitive strategy and Global strategic alliances. It's a biannual journal, started in 2018.

Current Issue

Vol. 9 No. 2 (2026): NOLEGEIN Journal of Global Marketing

Published: 2026-06-06

Research Paper

FROM ENGAGEMENT TO LOYALTY: A COMPARATIVE ANALYSIS OF CUSTOMER ENGAGEMENT, EXPERIENCE, CONTINUANCE INTENTION, AND LOYALTY TOWARDS AI BANKING CHATBOTS AMONG GEN Z AND MILLENNIALS IN JUNAGADH AND RAJKOT DISTRICTS OF SAURASHTRA

Khushboo Vasani, Amul Kotadia, Nilesh Khanderiya

24-37
- Requires Subscription or Fee Pdf (USD 30)
Examining the Efficacy and Ethical Perception of Privacy-Protective Advertising Models on Consumer Trust and Brand Loyalty

Navya Talwar, Lakshita Goel
- Requires Subscription or Fee PDF (USD 30)
Examining the Behavioural Impact of Artificial Intelligence Applications in E- Commerce Ecosystems

Harsimran Kaur, Charul Verma
- Requires Subscription or Fee PDF (USD 30)
Role of Greenwashing in Shaping Consumer Perception and Brand Image in Sustainable Marketing

Pooja Pathak, Manpreet Kaur, Ranjeet Singh, Vikrant Singh Dogra
- Requires Subscription or Fee PDF (USD 30)
EFFECT ON EV CHARGING INFRASTRUCTURE ON CUSTOMERPREFERENCE TOWARDS EV

Shashidhar Naidu B V, Sanjay H N
A Study on the Influence of Online Reviews and Ratings on ConsumerBuying Behaviour with Reference to Meesho and Myntra

Hamsini Padre
Service Quality and Its Impact on Customer Satisfaction: A Study of Select Supermarkets in Mysuru City

Kiran M, Vasanthi Reena Williams
A STUDY ON CELEBRITY ENDORSEMENT ON BRAND EQUITY REFERENCETO BEVERAGES

Yashwanth R, Sanjay H N
A Study on Customer Buying Behavior and Brand Loyalty with Reference toAutomobile Industry.

Rohith C, Sanjay H N
A study on Adoption of AI powered Marketing strategies with reference toRetail Industry

Abishek. A, Sanjay H N
A Study on Customer Perception towards Chatbot-unable CustomerServices: An Empirical Study of Service Effectiveness andSatisfaction

Sudeep Jain, VASANTHI REENA WILLIAMS

Review Paper

MQL Propensity Model to Predict Marketing Qualified Leads

Dipesh Gupta, Rahul Gupta, Santosh Jain
- Requires Subscription or Fee PDF (USD 30)

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NOLEGEIN-Journal of Global Marketing

About the Journal

Current Issue

Research Paper

FROM ENGAGEMENT TO LOYALTY: A COMPARATIVE ANALYSIS OF CUSTOMER ENGAGEMENT, EXPERIENCE, CONTINUANCE INTENTION, AND LOYALTY TOWARDS AI BANKING CHATBOTS AMONG GEN Z AND MILLENNIALS IN JUNAGADH AND RAJKOT DISTRICTS OF SAURASHTRA

Examining the Efficacy and Ethical Perception of Privacy-Protective Advertising Models on Consumer Trust and Brand Loyalty

Examining the Behavioural Impact of Artificial Intelligence Applications in E- Commerce Ecosystems

Role of Greenwashing in Shaping Consumer Perception and Brand Image in Sustainable Marketing

EFFECT ON EV CHARGING INFRASTRUCTURE ON CUSTOMERPREFERENCE TOWARDS EV

A Study on the Influence of Online Reviews and Ratings on ConsumerBuying Behaviour with Reference to Meesho and Myntra

Service Quality and Its Impact on Customer Satisfaction: A Study of Select Supermarkets in Mysuru City

A STUDY ON CELEBRITY ENDORSEMENT ON BRAND EQUITY REFERENCETO BEVERAGES

A Study on Customer Buying Behavior and Brand Loyalty with Reference toAutomobile Industry.

A study on Adoption of AI powered Marketing strategies with reference toRetail Industry

A Study on Customer Perception towards Chatbot-unable CustomerServices: An Empirical Study of Service Effectiveness andSatisfaction

Review Paper

MQL Propensity Model to Predict Marketing Qualified Leads

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