Journal of Consumer Behavior, Journal of Market Research, Journal of Market information, Market segmentation research, Market trends Journal, Marketing effectiveness, Customer analysis, Choice modeling, Competitor analysis, Risk analysis, Product research, Advertising research, Marketing mix modeling, purchase decision context, Risk perception, Risk Reduction Activities, Brand-switching, Online Shopping Journal, Affect Emotions, feelings and mood, Customer loyalty, Ethnographic research, Consumer

Editorial Team

EDITOR IN CHIEF

S.no.	Editor	Designation	Affiliation	Email id
	Dr. Mrinmoy Bhattacharjee	Associate professor	Department of Marketing in Management, Alliance school of business, Bangalore, Karnataka, India	[email protected]
	Dr. Kumardatt A Ganjre	Director	Department of Management, Deviprasad Goenka Management College of media studies, Ahmedabad, Gujarat, India	[email protected]
	Dr. Binod Sinha	Associate professor	Department of Marketing in Management, Balaji Institute of Modern Management, Pune, Maharashtra, India	[email protected]
	Shalini aggarwal	Associate professor	Department of Management, Chandigarh University, Mohali, Punjab, India	[email protected]
	Shipra shrivastava	Assistant professor	Department of Human Resource Management in Management, Meerut institute of engineering & technology, Meerut, Uttar Pradesh, India	[email protected]
	Dr. Kavita Singh	Assistant Professor-Senior Grade	Department of Management Studies, SRM University Delhi-SRM University Delhi-NCR, Sonipat, Haryana, India	[email protected]
	Dr. Vivek Yeshwant Dhupdale	Assistant Professor	Department of Management Studies (MBA), Shivaji University, Kolhapur, Maharashtra, India	[email protected]
	Dr.Mohit chandra	Professor Academics	Department of Hospitality and Tourism, National Council for Hotel Management and Catering Technology, Noida, Uttar Pradesh, India	[email protected]
	Dr Swapna Datta Khan	Assistant Professor	Department of Marketing,Army Institute of Management,Kolkata, India	[email protected]
	Dr. Ashok Kumar Chandra	Associate Professor	Department of Management, Bhilai Institute of Technology, Bhilai House, Durg, Chhattisgarh, India	[email protected]
	Dr. Parag Sunil Shukla	Assistant Professor	Department Of Commerce and Business Management,The Maharaja Sayajirao University of Baroda, Vadodara,Gujarat, India	[email protected]