About the Journal

NOLEGEIN-Journal of Consumer Behavior & Market Research (NJCBMR)

ISSN: 2581-4400

Journal DOI: 10.37591/NJCBMR

Editor-in-Chief

Dr. Vivek Yeshwant Dhupdale

Shivaji University, Kolhapur, Maharashtra, India

Department of Management Studies (MBA)

Email - [email protected]

Click here for complete Editorial Board

AIM AND SCOPE

NOLEGEIN-Journal of Consumer Behavior & Market Research is a peer reviewed journal and provides a platform to discuss new issues in the area of Promotional Research and management. The journal also seeks to advance the quality of research by publishing papers introducing or elaborating on Sales promotions and Global advertising. It's a biannual journal, started in 2018. 

Focus & Scope Cover

  • Market information
  • Market segmentation
  • Market trends
  • Marketing effectiveness
  • Customer analysis
  • Choice modeling
  • Competitor analysis
  • Risk analysis
  • Product research
  • Advertising the research
  • Marketing mix modeling
  • The purchase decision and its context
  • Risk perception and risk reduction activities
  • Brand-switching
  • Online Shopping
  • Affect: Emotions, feelings, and mood
  • Customer loyalty
  • Ethnographic research

Readership: Graduate, Postgraduate, Research Scholar, Faculties, Institutions 

Indexing: The Journal is index in Google Scholar, DRJI, SJIF (Under Process)

Submission of Paper: 

 All contributions to the journal are rigorously refereed and are selected on the basis of quality and originality of the work. The journal publishes the most significant new research papers or any other original contribution in the form of reviews and reports on new concepts in all areas pertaining to its scope and research being done in the world, thus ensuring its scientific priority and significance.

Manuscripts are invited from academicians, students, research scholars and faculties for publication consideration.

Papers are accepted for editorial consideration through email [email protected]

Subject: Customer analysis and purchase decision and its context

Plagiarism: All the articles are checked through Plagiarism Software before publication.  

Abbreviation: NJCBMR

Frequency: Two issues per year

Publisher: MBA Journals (Consortium eLearning Network Pvt Ltd)

Publisher Address: A-118, Level I, Sector-63, Noida, Uttar Pradesh-201301, India

Phone no.: +91-120-478-1218 

Email: [email protected] |  [email protected]