Journal of Consumer Behavior, Journal of Market Research, Journal of Market information, Market segmentation research, Market trends Journal, Marketing effectiveness, Customer analysis, Choice modeling, Competitor analysis, Risk analysis, Product research, Advertising research, Marketing mix modeling, purchase decision context, Risk perception, Risk Reduction Activities, Brand-switching, Online Shopping Journal, Affect Emotions, feelings and mood, Customer loyalty, Ethnographic research, Consumer

Vol. 8 No. 2 (2025): NOLEGEIN Journal of Consumer Behavior & Market Research

Published: 2025-07-08

Research Paper

A Study on the Strategic Role of Online Ratings and Reviews in E-Commerce

Dimple Dilip Kumar Tanwar, Bharat Kisan Shirgaonkar
Impact of Subscription Models on Consumer Spending

Afreen Choudhary
Role of social media in the Madhya Pradesh Assembly Election 2023 A Study of Digital Campaigning and Voter Engagement

Pradeep Sen, Ranjana Mishra
Strategic Adaptation Through Digital Transformation in The Banking Sector

Ankita Sanjay Sawant, Vinay Dashrath Jadhav
Analyzing How Social Media Advertising Affects Consumer Decision-Making Processes

Sangeetha G