NJCBMR Scope

• Market information
• Market segmentation
• Market trends
• Marketing effectiveness
• Customer analysis
• Choice modeling
• Competitor analysis
• Risk analysis
• Product research
• Advertising the research
• Marketing mix modeling
• The purchase decision and its context
• Risk perception and risk reduction activities
• Brand-switching
• Online Shopping
• Affect: Emotions, feelings and mood
• Customer loyalty
• Ethnographic research