A Study Of Market Potential For School Busses with Special Reference To Mahindra Truck Bus Division

Abstract

As we know that the tastes and preferences of consumers are ever changing and are not constant. Hence it is very much important for the marketer to know the trend and pattern of the consumers buying behavior. We can get information regarding color, design, size etc. of the consumer by the study of his behavior. Thus the study of consumer behavior helps the marketer in formulating the production policy of the company. This study focuses on the buying behavior of consumers and finding out the key buying factors which influence the perspective of customer buying. The main product in this study is the school bus and the main customer of the product are the schools in the vicinity of Sangli district of Western Maharashtra region. The objective of this study is to understand the concept and process of market research and explore and analyze the potential market for school Bus. The study includes research and information gathering of customer's satisfaction and expectations regarding M&M School Bus and identifying potential market for M&M School Bus.