Stress That Influence Consumer Behavior in M-Business

Abstract

ABSTRACT

In the past decade mobile is used as a means of communication alone, but in this current scenario Mobile business (m-business) plays a vibrant role in the process of fulfilling the wants and needs of customers through mobiles. Through the personalized advertisements and Apps in Mobile gadgets link the seller with the customer where they are located, and goods are sold by delivering in the hands of Customer. Thus, the customers are more exited and comfortable with online buying through Mobile. Extended to this discussion, topic is focused on how psychology of stress influences the individual behavior. The automatic and reflective systems in human brain function in the decision-making process. Effortless and unconscious decisions are taken in the automatic system, where the externally stressed individual would see comparison shopping as useless activity, for they believe in simply acquiring a product without any reason. For example, the text message from Harley Davidson’s group would affect the unconscious part of individual. On the other hand the reflective system is more of effortful and controlled by the individual decisions, where the internally stressed individual would focus on the comparison shopping and looking for lower prices. For example, the purchase of car requires mental effort. Thus, the decisions are left in the hands of individual’s motivation to choose any of the extremes. In this new era customers are more stressed by the social network of people such as friends and family concerning perceptions, opinions and actions. These psychological forces affect the individual to adapt the current trend in order to get recognition in the social network.