Vol. 4 No. 1 (2021): NOLEGEIN Journal of Consumer Behavior & Market Research

Research Paper

• Economic Crash of Covid-19

  Abhishek Nagar, Abhishek , Abhishek Kumawat, Aaryan Arora

• A Structural Change in Demand for Service-due to Income Elasticity: A Macro Analysis

  Ruchi Rathore

• Shifting Customer Preference and Smart Phones

  Prashant Dubey

• Impact of COVID-19 on Consumer buying Behaviour towards Online Shopping in India

  Rohit Kumar , Isha Mishra

• Correlates of American Web Series with Product Preference: Patterns of Influence on Indian Consumers

  Samuel S Mitra , Peter Arockiam. A, Milton Costa, Priyadarshini Rasquinha, Aparajita Hembrom, Ruby Mary Notts