Vol. 3 No. 2 (2020): NOLEGEIN Journal of Consumer Behavior & Market Research

Published: 2020-08-10

Articles

Consumer Ethnocentric Attitude of Indian Emigrants in Their Host Country with Special Reference to Zambia

A. Ananda Kumar, S. Vignesh

1-6
- Requires Subscription or Fee PDF (USD 30)
The Indian Financial Institutions—Struggling and Surviving during Economic Turbulence

Sachin Thomas Mathews

42-48
- Requires Subscription or Fee PDF (USD 30)
A Study on Impact of COVID-19 Pandemic on Consumer Buying Behavior in PCMC Area

Ganesh Radhakrishnan

49-56
- Requires Subscription or Fee PDF (USD 30)

Research Paper

Consumers’ Brand Preference of Laptop for Kathmandu, Nepal

Anjay Kumar Mishra, Shyam Shah

7-23
To Study the Effectiveness of Radio Transmissions in Retail Outlets on Consumer’s Buying Behaviour. A Study of Delhi Region

Ishika Jain

24-41