Road from Urban to Rural India –What FMCG Sector Should Do Different to Drive Growth from Rural Markets

What FMCG Sector should do Different to drive growth from Rural Markets

Abstract

FMCG sector in India is poised for double digit growth in next 5 years but the main contribution is expected to come from rural market as urban markets are getting saturated . Besides  rural focus , Natural is the another big word in Industry if companies have to board the bus of growth. This trend of Natural ,Herbal and Aryuvedic is growing day by day and Patanjali has been a harbinger of this change in market which has forced many established players  in markets  to launch these variants of already operating  brands.